Fake News Research
by Holly Finch
1. Example: Sean Spicer (White House Press Secretary)
2. Sensationalised
3. Made-up
4. Lie
5. Persuasion
6. Hoax
7. Chinese whispers
8. Newspapers
9. Experts?
10. Broadcast
11. Media?
12. Who is responsible?
13. Spin? Propaganda?
14. Algorithms
15. What is it?
16. Do we trust...
17. What is a PR's role to tackle issue?
18. Correct experts?
19. No spin?
20. Correct facts?
21. Different content strategy?
22. Different audiences?
23. Nothing?
24. Social Media?
25. Filter bubble
26. Do we see everything?
27. Alt-facts
28. Search engines and social media blocking fake news ads
29. Ethical?
30. PR professionals?
31. Media?
32. Academics?
33. Friends and family?
34. CEOs?
35. NGOs?
36. Politicians?
37. Impact on PR sector?
38. Impact on clients/customers?
39. Like-minded content
