CONSUMER BUYER
by Jazli Jaffree
1. Final consumer behavior, individuals or household who buy good and service for consumption
2. Types of buying Decision behavior
3. High involvement
3.1. Active careful
4. Low involvement
4.1. Quikly efficiently
5. Buyer decision Proses
6. Need Recognition
7. Information Search
8. Evaluation of alernative
9. Purchase Decision
10. Post-purchase Behavior
11. Stage in the Adoption Process
12. Awareness
13. Interest
14. Evaluation
15. Trial
16. Adoption
17. Model of Consumer Buyer Behavior
18. Marketing
18.1. Product Price Place Promotion
19. Other Stimuli
19.1. Economic Technological Political Cultural
20. Buyer's Black box
20.1. Buyer Characteristic Buyer decision process
21. Buyer responses
22. Factors influencing Buyers
23. Social
23.1. Reference Group Family Roles and Status
24. Personal
24.1. Age & life-cycle stage Occupation Economic situation Lifestle Personality and self-concept
25. Cultural
25.1. Culture Subculture Social class
26. Phychological
26.1. Motivation Perception Learning Belief and attitudes