CONSUMER BUYER

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CONSUMER BUYER by Mind Map: CONSUMER BUYER

1. Final consumer behavior, individuals or household who buy good and service for consumption

2. Model of Consumer Buyer Behavior

3. Marketing

3.1. Product Price Place Promotion

4. Other Stimuli

4.1. Economic Technological Political Cultural

5. Buyer's Black box

5.1. Buyer Characteristic Buyer decision process

6. Buyer responses

7. Factors influencing Buyers

8. Social

8.1. Reference Group Family Roles and Status

9. Personal

9.1. Age & life-cycle stage Occupation Economic situation Lifestle Personality and self-concept

10. Cultural

10.1. Culture Subculture Social class

11. Phychological

11.1. Motivation Perception Learning Belief and attitudes

12. Types of buying Decision behavior

13. High involvement

13.1. Active careful

14. Low involvement

14.1. Quikly efficiently

15. Buyer decision Proses

16. Need Recognition

17. Information Search

18. Evaluation of alernative

19. Purchase Decision

20. Post-purchase Behavior

21. Stage in the Adoption Process

22. Awareness

23. Interest

24. Evaluation

25. Trial

26. Adoption