CONSUMER BEHAVIOR
by M. Auliya Lubis

1. Environmental Stimuli
2. 4 Types of Buying Behavior
2.1. Complex buying behavior
2.2. Dissonance-Reducing Buying Behavior
2.3. Habitual Buying Behavior
2.4. Variety-Seeking Buying Behavior
3. Model Of Consumer Behavior
3.1. Marketing
3.1.1. Product
3.1.2. Price
3.1.3. Place
3.1.4. Promotion
3.2. Other Stimuli
3.2.1. Technological
3.2.2. Economic
3.2.3. Political
3.2.4. Cultural
3.3. Black Box
3.4. Buyer Response
4. Characteristic Affecting Consumer Behavior
4.1. Cultural
4.1.1. Culture
4.1.2. Subculture
4.1.3. Social Class
4.2. Social
4.2.1. Reference Group
4.2.2. Family
4.3. Personal
4.3.1. Age and life-cycle stage
4.3.2. Occupation
4.3.3. Economic Ssituation
4.3.4. Lifestyle
4.3.4.1. Roles and Status
4.3.5. Personality and self-concept
4.4. Physchological
4.4.1. Motivation
4.4.2. Perception
4.4.3. Learning
4.4.4. Belief abd attitudes