CONSUMER BEHAVIOR

1. Environmental Stimuli

2. 4 Types of Buying Behavior

2.1. Complex buying behavior

2.2. Dissonance-Reducing Buying Behavior

2.3. Habitual Buying Behavior

2.4. Variety-Seeking Buying Behavior

3. Model Of Consumer Behavior

3.1. Marketing

3.1.1. Product

3.1.2. Price

3.1.3. Place

3.1.4. Promotion

3.2. Other Stimuli

3.2.1. Technological

3.2.2. Economic

3.2.3. Political

3.2.4. Cultural

3.3. Black Box

3.4. Buyer Response

4. Characteristic Affecting Consumer Behavior

4.1. Cultural

4.1.1. Culture

4.1.2. Subculture

4.1.3. Social Class

4.2. Social

4.2.1. Reference Group

4.2.2. Family

4.3. Personal

4.3.1. Age and life-cycle stage

4.3.2. Occupation

4.3.3. Economic Ssituation

4.3.4. Lifestyle

4.3.4.1. Roles and Status

4.3.5. Personality and self-concept

4.4. Physchological

4.4.1. Motivation

4.4.2. Perception

4.4.3. Learning

4.4.4. Belief abd attitudes

5. Type of Buying Decision Making

5.1. High Involvement

5.2. Low Involvement

6. The Buyer Decision Process

6.1. Need Recognition

6.2. Information Search

6.3. Evaluation of Alternative

6.4. Purchase Decision

7. The Buyer Decision Process For New Product

7.1. Awareness

7.2. Interest

7.3. evaluation

7.4. Trial

7.5. Adoption