CONSUMER BEHAVIOR
by anne teoh
1. Definition
1.1. The buying behavior of final consumers - individuals and households who buy goods and services for personal consumption
2. Model of Consumer Behavior
2.1. Marketing
2.1.1. 4P - product, price, place & promotion
2.2. Other stimuli
2.2.1. Economic, technological, political & cultural
3. Characteristics Affecting Consumer Behavior
3.1. Personal
3.1.1. Personality and self-concept
3.1.2. Lifestyle
3.1.3. Occupation
3.1.4. Economic situation
3.1.5. Age and life cycle stage
3.2. Social
3.2.1. Reference groups
3.2.2. Family
3.2.3. Roles and status
3.3. Cultural
3.3.1. Culture
3.3.2. Subculture
3.3.3. Social class
3.4. Psychological
3.4.1. Motivation
3.4.2. Perception
3.4.3. Learning
3.4.4. Beliefs & attitudes