CONSUMER BEHAVIOR

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CONSUMER BEHAVIOR by Mind Map: CONSUMER BEHAVIOR

1. Definition

1.1. The buying behavior of final consumers - individuals and households who buy goods and services for personal consumption

2. Model of Consumer Behavior

2.1. Marketing

2.1.1. 4P - product, price, place & promotion

2.2. Other stimuli

2.2.1. Economic, technological, political & cultural

3. Characteristics Affecting Consumer Behavior

3.1. Personal

3.1.1. Personality and self-concept

3.1.2. Lifestyle

3.1.3. Occupation

3.1.4. Economic situation

3.1.5. Age and life cycle stage

3.2. Social

3.2.1. Reference groups

3.2.2. Family

3.2.3. Roles and status

3.3. Cultural

3.3.1. Culture

3.3.2. Subculture

3.3.3. Social class

3.4. Psychological

3.4.1. Motivation

3.4.2. Perception

3.4.3. Learning

3.4.4. Beliefs & attitudes

4. Types of Buying Decision Behavior

4.1. Dissonance-reducing buying behavior

4.2. Habitual buying behavior

4.3. Complex buying behavior

5. Buyer Decision Process

5.1. Need recognition

5.2. Information search

5.3. Evaluation of alternatives

5.4. Purchase decision

5.5. Post-purchase behavior

6. Buyer Decision Process for New Products

6.1. Awareness

6.2. Interest

6.3. Evaluation

6.4. Trial

6.5. Adoption

7. Buyer Responses

7.1. Attitudes, preferences, purchase behavior, relationship[