Digital x Dope (Digital Art Site)

1. Audience

1.1. Demographic: Older teens and young adults. Age range 14- 26.

1.2. Behavior

2. Goal

2.1. Sell own products

2.2. Grow visibility

2.3. Sell third party products so long as branded or associated with logo.

3. Your Opportunity

3.1. Products: Custom cellphone cases and cellpone wallpaper. Mainstream and younger styled clothing for targeted audience with art found on the site.

3.2. Partner: Potential partnering for distrubutors to purchase images found on the site and curated just for them, for sale to third party sellers.

4. WebSite Layout

4.1. home

4.1.1. about

4.1.1.1. contact

4.1.1.1.1. gallery

5. Niche

5.1. Level of engagement: User submitted and generated content will also be feautured. #ArtforAll

5.2. Competition: Websites and Instagram profiles similar to @thegoodvibe, @thegoodquote. and @thegoodlife.

6. Branding

6.1. Content: Digital design, logos, digital photography, vector images.

6.2. Personality: Digital x Dope will personify with young urban and hispanic youth. Similar to American Girl dolls, who make a doll for everyone, this brand will also feature characters that relate to younger audneices.