Website

1. SEO

2. Online Advertising

2.1. Search Advertising

2.2. Display Advertising

2.3. Video Advertising

2.4. Mobile Advertising

2.5. Native Advertising

3. Online Marketing

3.1. Search Engine Marketing (SEM)

3.1.1. SEO

3.1.2. PPC Campaigns (Search)

3.2. Email Marketing (Marketing Automation)

3.2.1. Personal Database

3.2.2. Third Party Database

3.3. Affiliate Marketing

3.4. Referral Marketing

3.5. Social Media Marketing (SMM)

3.5.1. Advertising (On Social Media)

3.5.2. Content Marketing (Through Social Media)

3.5.3. Community Engagement & Management

3.6. Directories & Listings

3.7. Online Public Relations

3.7.1. Articles, Press Releases

3.8. Content Marketing

3.8.1. Viral Marketing

3.8.1.1. Viral Advertising

4. Social Logins, Social Handles, Online Chat

5. Analytics

5.1. Search Analytics

5.2. Website Performance Analytics

5.3. Campaign Analytics (Advertising)

5.4. Social Media Analytics

5.5. Email Analytics

5.6. Click Stream Analytics

5.7. Online Listening & Reputation Management

5.7.1. Social Media Listening

5.7.2. Third Party Websites (Review Sites, Forums etc.)

6. Website Development

6.1. Content

6.2. Design

6.3. Interactivity