OPERATIONAL & MANAGEMENT ISSUES

1. PRODUCT INNOVATION & DIVERSIFICATION

1.1. Lack of natural resources but can use product innovation

1.1.1. E.g: Project Healing Hil & Wellness in Luxury - No resource but developed by product innovation

1.2. Need to develop unique product to attract more tourist

2. COMBINING ANCIENT TRADITIONS & NEW DEVELOPMENTS

2.1. Problem in staff / facilities regulation & visitor protection

2.2. Unclicensed practitioners offering services to visitors who are unable to differentiate high quality professional centre from an amateur or unqualified one

2.3. Sometimes ancient tradition can be used as philosophy of whole wellness concept E.g: Chi Spa Sabah

3. DIVERSIFYING HEALTH AND WELLNESS MARKETS

3.1. Difficulties to mix medical and wellness visitors, old or new markets

3.1.1. Old - seek for cure Young - having fun

3.2. People who like holistic approach will like newer health&wellness developmet

3.2.1. Spa hotel & destination that offering ancient traditions

4. RENOVATION & REGENERATION OF HISTORIC SPA

4.1. Lack of coherent policies & state support e.g: Government

4.2. Insufficient modernization

4.3. Increasing competition from country with better level quality of innovation

4.4. Difficult to diversify product to include more general wellness facilities

4.5. Difficult to manage the different market segment

5. RAISING THE PROFILE OF HEALTH & WELLNESS DESTINATIONS

5.1. Facing difficulties in remote location or unknown location

5.1.1. Even if known by domestic tourist, but international visitor may not aware the existence of resort or hotel spa site

5.1.2. E.g: Israel cannot promote their wellness tourism because do not have resources/facilities to call themselves a spa

6. MANAGING HEALTH & WELLNESS BUSINESSES

6.1. Using international standard & regulation

6.1.1. achieve the quality & professionalism in businesses

6.1.2. It may lead it available in multiple location & reduction

6.2. Difficulties to manage health & wellness

6.2.1. To develop new product & attract different market segment

6.2.2. Must consider different needs of visitor