Most Aware: The person knows and trusts your brand
Product Aware: The person is aware of your brand and knows that you may be offering what they need, but they have yet to choose a product
Solution Aware: The person knows that there must be solutions out there to help with their specific problem, but they\'re not aware of yours
Pain Aware: The person is aware of their problem but doesn\'t know that there are solutions out there which could help
Unaware: The person might not actually have a pain at this point and you might not be able to turn them into a lead at all

Marketing Persona