Digital Marketing

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Digital Marketing by Mind Map: Digital Marketing

1. Digital Data Mining, Raking & Analysis

1.1. Social listening|Web & App Tracking & Analysis| Ranking Tools|Keyword Tools

1.1.1. Customer Insight

1.1.2. Market Overview

1.1.3. Competitor Analysis

1.1.4. Product Positioning

1.1.5. Ads Competitive

1.1.6. SEO

1.1.7. Crisis Management

2. Ads channels

2.1. Facebook

2.1.1. Primary

2.1.1.1. Page post

2.1.1.2. Page like

2.1.1.3. Instagram

2.1.1.4. Video views

2.1.2. Traffic

2.1.2.1. Click to web

2.1.2.2. Carousel

2.1.3. CPA

2.1.3.1. Leads Generation

2.1.3.2. Apps Install

2.1.3.3. Offer Claims

2.1.4. Interation

2.1.4.1. Canvas

2.1.5. Event

2.1.5.1. Event response

2.2. Ads network

2.2.1. Ballon Ads

2.2.2. Banner Ads

2.2.3. Widgets

2.2.4. Mobile Ads

2.2.5. Dynamic retageting

2.3. Google

2.3.1. Mass

2.3.1.1. Youtube

2.3.1.1.1. Trueview in search Ads

2.3.1.1.2. Trueview in Display Ads

2.3.1.1.3. Trueview Instream Ads

2.3.1.1.4. Standard Instream Ads

2.3.1.1.5. Mashead

2.3.1.2. GDN

2.3.2. Niche

2.3.2.1. Search

2.3.2.1.1. Google Search Động

2.3.2.1.2. Google Search Thường

2.3.2.1.3. Google Search Only Call

2.3.2.2. GSP

3. Materials|Creatives

3.1. Primary

3.1.1. Website

3.1.2. Landing page

3.1.3. Brand Identity

3.2. Viral

3.2.1. TVC

3.2.2. Viral video

3.2.3. Music video

3.2.4. Explainer video

3.3. Engagement

3.3.1. Infographic

3.3.2. Image GIF

3.3.3. Livestream

3.3.4. Minigame

4. Seeding

4.1. Social Seeding

4.1.1. Facebook

4.1.1.1. Seeding posts

4.1.1.1.1. KOLs

4.1.1.1.2. Hot profiles

4.1.1.2. Seeding comments

4.1.1.2.1. Targeted users

4.1.2. Forum

4.1.2.1. Threads

4.1.2.1.1. Targeted Topic

4.1.2.2. Comments

4.1.2.2.1. Targeted Users

5. Digital Market

6. Optimization Plan

7. Promotion Plan

7.1. Brand Awareness

7.2. Consideration

7.3. Conversion

8. Tracking