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Crowdfunding by Mind Map: Crowdfunding
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Created by Helen Baxter, Mohawk Media for the MsBehaviour Files at the Big Idea. Published under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. Click on the link to read the accompanying Crowdfunding column 'Million Dollar Ideas'.

Published by Helen Baxter, Mohawk Media, NZ in the MsBehaviour Files at, under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.


Get money

Get ideas

Build audience and fans as you go

The new...



market validatation


Crowdfunding describes the collective cooperation, attention and trust by people who network and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations. Crowdfunding occurs for any variety of purposes. When disaster relief funds are setup, when a citizen journalist vows to cover a story not being covered by MSM, when an artist seeks support from fans, when a politician begins a campaign.... All can involve the power of the Crowdfunding effect. Crowdfunding can replace the need for specialized grant applications or other more formal and traditional fundraising techniques with that of a more casual, yet powerful, approach based on crowd participation. Examples of the basis of Crowdfunding can be seen in Cooperatives (co-ops) around the world. However, the Internet can provide new streamlined approaches to quickly imitating the co-op model for low-level and/or sudden needs (ie. disaster relief, travel expenses,...


Crowdfunding pioneers

The Age of stupid


Difference between Microfinance, Crowdfunding & P2P lending


Before you crowdfund - read this


1. Plan

Target Fans



Social Media


2. Publish


Description, Goals, Outcomes, Work done so far



3. Promote

Tell the story!

Online, Social Media, Communities of Interest or Practice, Twitter Lists, Facebook Groups, Linked In

Offline, Press Releases, Radio, TV, Work local angle, Make it newsworthy

New node

4. Produce

Deliver Pledges

Deliver Project Promises

Transparency, Publish outcomes

Follow up

Thank everyone!


New Zealand

Pledge Me,

Boosted, Coming soon...




Kickstarter, Infographics on crowdfunding

Indie Gogo, International - 178 countries


Mega list of sites

by country, type


Crowdfunding News

Google news


Amanda Palmer

Kickstart Me Up

Where all this Kickstarter Money is going...

David Lynch

Too Hollyweird for Hollywood?

Crowdfunding Wiki

Lovers Walk

Roots on the Move

Jeff Steele

Power to the People: The Democratization of Film

Path of Exile

NZ Game Company Raises $200,000 in Crowdfunding over Easter

Future - Equity crowdfunding

Crowdcube, Infographic

Pearltrees of Crowdfunding Case Studies


When to ask?

prototype / sketch / show



80/20 Rule

Who to target?

Friends, Fools, Family

Brands & PR

What for?

Look for ways to save before raising money, automate, delegate, outsource, x disciplinary teams

Give a clear ask, How much, By when

Be transparent

Publish regularly


Media & PR, Local angles, Radio, LPFM Stations, Radio NZ, Approach producers, TV, Youth angle?, Papers, Magazines, #1 Scoop Release

Social Media, Twitter account, hashtag, Lists, Facebook Page, Linked In


Become accountable to fans

6 Crowdfunding mistakes that can Kill a campaign

Must share progress

Be transparent

Celebrate milestones

Make fans visible

Personalised thanks

Not reaching your goal - publically

Loss of reputation?

or new audience

Some costs with receiving funds

Site Fee

Payment transfer fee

Currency exchange fee

Kickstarter needs a US address, Collaborate with US crew?

How to Guides

Rocket Hub Tutorial (Slideshare)

Rockethub Crowdfunding Toolkit

Spanner Films

Essential Crowdfunding Tips

Emerging Skills Needed by Film Publicists

The Age of Stupid

Step by Step Guide

Crowdfunding Cheat Sheet

Crowdfunding Whitepaper

Ideavibes whitepaper

Fan funded forum

The Crowdfunding Bible (free ebook)