Created by Helen Baxter, Mohawk Media for the MsBehaviour Files at the Big Idea. Published under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. Click on the link to read the accompanying Crowdfunding column 'Million Dollar Ideas'.
Crowdfunding describes the collective cooperation, attention and trust by people who network and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations. Crowdfunding occurs for any variety of purposes. When disaster relief funds are setup, when a citizen journalist vows to cover a story not being covered by MSM, when an artist seeks support from fans, when a politician begins a campaign.... All can involve the power of the Crowdfunding effect. Crowdfunding can replace the need for specialized grant applications or other more formal and traditional fundraising techniques with that of a more casual, yet powerful, approach based on crowd participation. Examples of the basis of Crowdfunding can be seen in Cooperatives (co-ops) around the world. However, the Internet can provide new streamlined approaches to quickly imitating the co-op model for low-level and/or sudden needs (ie. disaster relief, travel expenses,...
Before you crowdfund - read this
Description, Goals, Outcomes, Work done so far
Tell the story!
Online, Social Media, Communities of Interest or Practice, Twitter Lists, Facebook Groups, Linked In
Offline, Press Releases, Radio, TV, Work local angle, Make it newsworthy
Deliver Project Promises
Transparency, Publish outcomes
Pledge Me, http://blog.pledgeme.co.nz
Boosted, Coming soon...
Kickstarter, Infographics on crowdfunding
Indie Gogo, International - 178 countries
by country, type
Kickstart Me Up
Where all this Kickstarter Money is going...
Too Hollyweird for Hollywood?
Power to the People: The Democratization of Film
NZ Game Company Raises $200,000 in Crowdfunding over Easter
Friends, Fools, Family
Brands & PR
Look for ways to save before raising money, automate, delegate, outsource, x disciplinary teams
Give a clear ask, How much, By when
Media & PR, Local angles, Radio, LPFM Stations, Radio NZ, Approach producers, TV, Youth angle?, Papers, Magazines, #1 Scoop Release
Social Media, Twitter account, hashtag, Lists, Facebook Page, Linked In
6 Crowdfunding mistakes that can Kill a campaign
Make fans visible
Loss of reputation?
or new audience
Payment transfer fee
Currency exchange fee
Kickstarter needs a US address, Collaborate with US crew?
Step by Step Guide