Crowdfunding

1. Published by Helen Baxter, Mohawk Media, NZ in the MsBehaviour Files at theBigIdea.co.nz, under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

2. Process

2.1. 1. Plan

2.1.1. Target Fans

2.1.2. Concept

2.1.3. Pledges

2.1.4. Social Media

2.1.5. PR

2.2. 2. Publish

2.2.1. Video

2.2.2. Description

2.2.2.1. Goals

2.2.2.2. Outcomes

2.2.2.3. Work done so far

2.2.3. Budget

2.2.4. Timeline

2.3. 3. Promote

2.3.1. Tell the story!

2.3.2. Online

2.3.2.1. Social Media

2.3.2.2. Communities of Interest or Practice

2.3.2.3. Twitter Lists

2.3.2.4. Facebook Groups

2.3.2.5. Linked In

2.3.3. Offline

2.3.3.1. Press Releases

2.3.3.2. Radio

2.3.3.3. TV

2.3.3.4. Work local angle

2.3.3.5. Make it newsworthy

2.3.4. New node

2.4. 4. Produce

2.4.1. Deliver Pledges

2.4.2. Deliver Project Promises

2.4.3. Transparency

2.4.3.1. Publish outcomes

2.4.4. Follow up

2.4.5. Thank everyone!

3. Stories

3.1. Crowdfunding News

3.2. Google news

3.2.1. Trends

3.3. Amanda Palmer

3.3.1. Kickstart Me Up

3.3.2. Where all this Kickstarter Money is going...

3.4. David Lynch

3.4.1. Too Hollyweird for Hollywood?

3.5. Crowdfunding Wiki

3.6. Lovers Walk

3.7. Roots on the Move

3.8. Jeff Steele

3.8.1. Power to the People: The Democratization of Film

3.9. Path of Exile

3.9.1. NZ Game Company Raises $200,000 in Crowdfunding over Easter

3.10. Future - Equity crowdfunding

3.10.1. Crowdcube

3.10.1.1. Infographic

3.11. Pearltrees of Crowdfunding Case Studies

4. How to Guides

4.1. Rocket Hub Tutorial (Slideshare)

4.2. Rockethub Crowdfunding Toolkit

4.3. Spanner Films

4.4. Essential Crowdfunding Tips

4.5. Emerging Skills Needed by Film Publicists

4.6. The Age of Stupid

4.6.1. Step by Step Guide

4.7. Crowdfunding Cheat Sheet

4.8. Crowdfunding Whitepaper

4.8.1. Ideavibes whitepaper

4.9. Fan funded forum

4.10. The Crowdfunding Bible (free ebook)

5. Pros

5.1. Get money

5.2. Get ideas

5.3. Build audience and fans as you go

5.4. The new...

5.4.1. funding

5.4.2. marketing

5.4.3. market validatation

6. History

6.1. Marillion

6.1.1. Crowdfunding pioneers

6.2. The Age of stupid

6.2.1. FAQs

6.3. Difference between Microfinance, Crowdfunding & P2P lending

6.4. JOBS Act

6.4.1. Before you crowdfund - read this

7. Sites

7.1. New Zealand

7.1.1. Pledge Me

7.1.1.1. http://blog.pledgeme.co.nz

7.1.2. Boosted

7.1.2.1. Coming soon...

7.2. Australia/NZ

7.2.1. Pozible

7.3. International

7.3.1. Kickstarter

7.3.1.1. Infographics on crowdfunding

7.3.2. Indie Gogo

7.3.2.1. International - 178 countries

7.3.3. Sellaband

7.3.4. Rockethub.org

7.4. Mega list of sites

7.4.1. by country, type

8. Strategy

8.1. When to ask?

8.2. prototype / sketch / show

8.3. Engage

8.3.1. 90:9:1

8.4. 80/20 Rule

8.5. Who to target?

8.5.1. Friends, Fools, Family

8.5.2. Brands & PR

8.6. What for?

8.6.1. Look for ways to save before raising money

8.6.1.1. automate

8.6.1.2. delegate

8.6.1.3. outsource

8.6.1.4. x disciplinary teams

8.6.2. Give a clear ask

8.6.2.1. How much

8.6.2.2. By when

8.6.3. Be transparent

8.6.4. Publish regularly

8.7. Promote

8.7.1. Media & PR

8.7.1.1. Local angles

8.7.1.2. Radio

8.7.1.2.1. LPFM Stations

8.7.1.2.2. Radio NZ

8.7.1.2.3. Approach producers

8.7.1.3. TV

8.7.1.3.1. Youth angle?

8.7.1.4. Papers

8.7.1.5. Magazines

8.7.1.6. #1 Scoop Release

8.7.2. Social Media

8.7.2.1. Twitter account

8.7.2.1.1. hashtag

8.7.2.1.2. Lists

8.7.2.2. Facebook Page

8.7.2.3. Linked In

8.7.3. Namechk.com

9. Cons

9.1. Become accountable to fans

9.1.1. 6 Crowdfunding mistakes that can Kill a campaign

9.2. Must share progress

9.2.1. Be transparent

9.2.2. Celebrate milestones

9.2.3. Make fans visible

9.2.4. Personalised thanks

9.3. Not reaching your goal - publically

9.3.1. Loss of reputation?

9.3.2. or new audience

9.4. Some costs with receiving funds

9.4.1. Site Fee

9.4.2. Payment transfer fee

9.4.3. Currency exchange fee

9.4.4. Kickstarter needs a US address

9.4.4.1. Collaborate with US crew?