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Crowdfunding by Mind Map: Crowdfunding
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Created by Helen Baxter, Mohawk Media for the MsBehaviour Files at the Big Idea. Published under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. Click on the link to read the accompanying Crowdfunding column 'Million Dollar Ideas'.

Published by Helen Baxter, Mohawk Media, NZ in the MsBehaviour Files at, under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.


Get money

Get ideas

Build audience and fans as you go

The new...


Crowdfunding describes the collective cooperation, attention and trust by people who network and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations. Crowdfunding occurs for any variety of purposes. When disaster relief funds are setup, when a citizen journalist vows to cover a story not being covered by MSM, when an artist seeks support from fans, when a politician begins a campaign.... All can involve the power of the Crowdfunding effect. Crowdfunding can replace the need for specialized grant applications or other more formal and traditional fundraising techniques with that of a more casual, yet powerful, approach based on crowd participation. Examples of the basis of Crowdfunding can be seen in Cooperatives (co-ops) around the world. However, the Internet can provide new streamlined approaches to quickly imitating the co-op model for low-level and/or sudden needs (ie. disaster relief, travel expenses,...


The Age of stupid

Difference between Microfinance, Crowdfunding & P2P lending



1. Plan

2. Publish

3. Promote

4. Produce


New Zealand



Mega list of sites


Crowdfunding News

Google news

Amanda Palmer

David Lynch

Crowdfunding Wiki

Lovers Walk

Roots on the Move

Jeff Steele

Path of Exile

Future - Equity crowdfunding

Pearltrees of Crowdfunding Case Studies


When to ask?

prototype / sketch / show


80/20 Rule

Who to target?

What for?



Become accountable to fans

Must share progress

Not reaching your goal - publically

Some costs with receiving funds

How to Guides

Rocket Hub Tutorial (Slideshare)

Rockethub Crowdfunding Toolkit

Spanner Films

Essential Crowdfunding Tips

Emerging Skills Needed by Film Publicists

The Age of Stupid

Crowdfunding Cheat Sheet

Crowdfunding Whitepaper

Fan funded forum

The Crowdfunding Bible (free ebook)