Business Model for AACC

1. CustomerSegment

1.1. Middle and high school students

1.2. Parents

1.3. School Counselors

1.4. School Districts

1.5. Arizona Colleges and Universities

2. Value Propositions

2.1. Provide total access to all college planning materials to all Arizona middle and high school students, parents and schools.

2.2. Retain in-state revenue to postsecondary institutions

2.3. Higher college graduation rates

3. Distribution Channels

3.1. AACC Website

3.1.1. All Arizona secondary schools

3.1.2. All Arizona postsecondary institutions, public and private

4. Customer Relationships

4.1. Students and Parents

4.2. Professional Education Staff

5. Revenue Streams

5.1. Online advertising participation

5.2. Possible grant funding

6. Key Resources

6.1. Established online college planning websites

6.2. All School districts webpages, all individual school home pages

6.3. All Arizona public and private postsecondary institutions

7. Key Activities

7.1. Interactive participation in college exploration and planning through the AACC

8. Key Partners

8.1. Students

8.2. Parents

8.3. School staff

8.4. Colleges

8.5. Online websites

9. Cost Structure

9.1. Website development and mangement

9.2. Organization start-up costs

9.3. Employees