The Clients Expectations
저자: Marc Lumley
1. Creative Inspiration
1.1. Innovation
1.2. Heritage
1.3. Different Segments
2. Crystal Design
3. General Tour
3.1. Build Swarovski Brand Value
4. Bespoke Project Develpment
4.1. Projects
5. Seeking Expertise and Knowledge
6. MH: Problem Solving
6.1. Application incl. Testing
6.2. Marketing/Branding/Retail/Visual Merchandising/Press/Event support
6.3. Swarovski as Consultant - e.g. best usage of social media etc.
6.4. Customization to differentiate
