1. Sri Lankan females
1.1. Geographical location
1.1.1. Urban
1.1.2. Semi urban
1.1.3. Rural
1.2. Level of education
1.2.1. G.C.E O/L Passed
1.2.2. G.C.E A/L Passed
1.2.3. Bachelors degree
1.2.4. Post graduate level
1.3. Beauty concepts
1.3.1. Fareness
1.3.2. Thiness
2. Body shapes
2.1. Lee's scale
2.1.1. Hourglass
2.1.1.1. Top hourglass
2.1.1.2. Bottom hourglass
2.1.1.2.1. Spoon
2.1.2. Inverted
2.1.3. Rectangle
2.1.4. Trangle
2.1.5. Oval
2.2. Philosophy
2.2.1. Brodo(1993)
2.2.2. Haris(1992)
2.2.3. Apeagyei et al., 2007
2.2.4. Fallon, 1990
2.2.5. Blowers, Loxton, Grady-Flesser, Occhipinti, & Dawe, 2003
2.2.6. Heuer, McClure, & Puhl, 2011
2.2.7. Klonik(2006
2.3. BMI
2.3.1. Fluid retention
2.3.2. Muscle tone
2.3.3. Body fat
2.3.4. Celllulite
2.3.5. Posture
3. Fashion design
3.1. Trends
3.1.1. Fabrics
3.1.2. Colours
3.1.3. Accessories
3.1.4. Silahouttes
3.2. Seasons
3.2.1. Autumn
3.2.2. Winter
3.2.3. Spring
3.2.4. Summer
3.3. Catwalks
3.3.1. Ultra slim models
3.3.1.1. Thinness as a beauty icon
3.3.1.2. Abolish from shows
3.4. Publicity
3.4.1. Television
3.4.2. Social media
3.5. Influence of film and music
4. Obesity
4.1. Literature
4.1.1. Razaq & Davis, 2008
4.1.2. Minor, 2002).
4.1.3. Murray, 2013).
4.1.4. Chang, 2012
4.1.5. WHO
4.1.6. Czerniawski 2007, 2010
4.1.7. Brown & Rice, 2001; Lee & Steen, 2010
4.2. Size ranges
4.3. Diet plans
4.3.1. Less Carbohydrate
4.3.2. More fruits and vegetables
4.4. Rigorous exercises
4.5. Abuse of salt and sugar
5. Optical illusion
5.1. Literature
5.1.1. Fallon, 1990
5.1.2. PsycINFO Database Record (c) 2016
5.2. Style lines
5.3. Illusion types
5.3.1. Geometry and Angle Illusions
5.3.1.1. Oppel-Kundt Illusions
5.3.1.2. Direction Illusion (Zöllner Illusion)
5.3.1.3. Helmholtz Square Illusion
5.3.1.4. Bending / Hering Illusion
5.3.1.5. Muller-Lyer Illusion
5.3.1.6. Ponzo Illusion
5.3.1.7. Café Wall Illusion
5.3.1.8. Ebbinghaus Illusion (The Titchener Circles’)
5.3.2. Brightness & Contrast Illusion
5.3.2.1. Hermann Grid Illusion
5.3.2.2. Simultaneous Contrast Color Illusion
5.3.3. Cognitive Gestalt Illusion
5.3.3.1. Kanizsa Triangle
5.3.4. Color Illusions /Hue Difference
5.3.4.1. Bezold effect
5.3.5. Illusions Based on 3D Interpretations
5.3.5.1. Necker Cube
5.3.6. Motion & Time Illusions
5.3.6.1. Motion illusion
6. Sales and marketing
6.1. Men"s wear
6.2. Women's wear
6.2.1. Plus size market
6.2.1.1. Plus size models
6.2.1.2. Retails stores
6.2.1.3. Visual merchandising
6.2.1.4. Fit and style
6.2.1.4.1. Knee
6.2.1.4.2. Upper arm
6.2.1.4.3. Abdomane
6.2.1.4.4. Inner thigh
6.2.1.4.5. Outer thigh
6.2.1.4.6. Buttocks
6.2.1.4.7. Lower back
6.2.1.4.8. Chest
6.2.1.5. Bloggers
6.2.2. Teenage market