1. Market
1.1. Service Description
1.1.1. Name of Service Business
1.1.1.1. Batangas Transportation Cooperative
1.1.2. Description of the Services Offered
1.1.2.1. Provide a modern, well-managed and environmentally sustainable transport
1.1.3. Service package
1.1.3.1. Supporting Facility
1.2. Target Market
1.2.1. Geographic Areas of Distribution (Area Coverage)
1.2.1.1. Mataasnakahoy and Lipa City
1.2.2. Consumer/Customer
1.2.2.1. Civilians using public transportation
1.3. Demand and Supply Analysis
1.3.1. Total Potential Demand
1.3.1.1. Historical Demand
1.3.1.1.1. Civilians using public transportation
1.3.1.2. Historical Supply
1.3.1.2.1. Old jeepneys
1.3.1.3. Historical Demand-Supply Gap Analysis
1.3.1.4. Projection Method Analysis
1.3.1.5. Projected Demand
1.3.1.5.1. Civilians using public transportation
1.3.1.6. Projected Supply
1.3.1.6.1. Modernized jeepneys
1.3.1.7. Projected Demand-Supply Gap Analysis
1.3.1.8. Market Share
1.3.1.8.1. Investors/Shareholders
1.3.2. Projected Sales
1.3.2.1. Price Study
1.3.2.2. Projected Sales
1.3.2.2.1. Per Month
1.3.2.2.2. In Volume and in Pesos
1.4. Factors Affecting the Market (SWOT Analysis)
1.4.1. Strength
1.4.1.1. Modern
1.4.1.1.1. Safe and comfortable
1.4.2. Weaknesses
1.4.2.1. Drivers might be resistant to change
1.4.3. Opportunities
1.4.3.1. Better public transportation
1.4.3.1.1. Employed drivers
1.4.4. Threats
1.4.4.1. Competition with old jeepneys and tricycles
1.5. Marketing Program/Strategies
1.5.1. Practice of Competitors
1.5.1.1. Self-employed
1.5.2. Own Marketing Program/Strategies
1.5.2.1. Terms of Payment
1.5.2.1.1. Cash/Beep Card
1.5.2.2. Sales Management Mechanism
1.5.2.3. Advertising and Promotions Program
1.5.2.4. Product Development
2. Technical
2.1. Technical Service Description
2.1.1. Operations Schedule
2.1.1.1. 2 shifts per day starting 3am until 10pm
2.1.2. Service Business Description
2.1.2.1. BATRASCO will provide a safer and cost effective public transport using modernized jeepneys and a Auto Parts Shop in the main terminal for other source of income
2.1.3. Service Package (Detailed Description including all Criteria)
2.1.3.1. Supporting facility
2.2. Service Processes
2.2.1. Operations Schedule (per day)
2.2.1.1. 2 shifts per day starting 3am until 10pm
2.3. Labor Requirement
2.3.1. Administrative
2.3.1.1. Operations Manager
2.3.1.1.1. Board of Directors
2.3.2. Direct
2.3.2.1. Drivers
2.3.2.1.1. Maintenance
2.4. Utilities
2.4.1. Electricity
2.4.1.1. Water supply
2.4.1.1.1. Wifi for terminal
2.5. Location
2.5.1. Mataasnakahoy
2.6. Service / Office Layout
2.7. Waste Disposal System
2.7.1. Segregation
2.8. Occupational Health and Safety Guidelines
2.8.1. LTFRB Trainings and Seminars
2.9. Operational Costs
2.9.1. Total Operations per Year
2.9.1.1. 730
2.9.2. Operations Cost per Years