HUI Corporate Strategy 2019
저자: Michael Röthlin
1. Objectives
1.1. Fields / Businesses
1.1.1. Manage Diversity
1.2. Resources sharing
1.2.1. Technology
1.2.2. HR, Financials
1.2.3. Purchasing
1.3. Knowledge exchange
2. Tasks
2.1. Choose businesses YES/NO
2.2. Enter / exit businesses
2.3. Degree of concentration of services
3. Diversification
3.1. Forms
3.1.1. Vertical
3.1.1.1. Within the existing value chain
3.1.1.1.1. Take over control over suppliers/distributors
3.1.2. Horizontal
3.1.2.1. Remain in the existing market
3.1.2.2. Increase market share through take-over
3.1.3. Geographic
4. Value
4.1. Create
4.1.1. Synergies of scope
4.1.1.1. Cost advantages in purchasing
4.1.1.2. Manufacturing
4.1.1.3. Distribution
4.1.2. Revenue enhancement
4.1.2.1. Cross selling
4.1.2.2. Bundling
4.1.2.3. Brand
4.2. Destroy
4.2.1. Administration
4.2.1.1. Paperwork
4.2.2. Conflicts, Governance
4.2.3. Cannibalization
4.2.4. Disintegrate