The Event Lifecycle

1. Engage

2. Evaluate

3. Plan

3.1. Finding the right venue

3.1.1. levereage negotiating power by comparing venues

3.1.1.1. Cvent Supplier Network

3.2. Making sure the event lines up with company goals

3.2.1. Comparing events YoY to make strategic decisions

3.2.1.1. Budget

3.2.2. Make decisions based on clear, consistent data

3.2.2.1. Reporting

3.3. Create an on budget event that meets business goals

3.3.1. Compare budgets and income from previous years to make decisions

4. Promote

4.1. Smooth email campaigns

4.2. Brand exposure and alignment

4.3. Reaching target audience

4.4. Reaching attendee goals

5. Manage