The Brainstorm Facilitator. Client Ideation Strategy Case Study
저자: Brendan O'Keefe
1. Evaluation
1.1. Evalu8 Matrix
1.2. POWER
1.3. PMI decision Making Tool
1.4. C5
1.5. OAS Opportunity Assessment System
1.6. Online Voting
1.7. SMS Voting
2. Insight
2.1. Possibility Index
2.2. Future Pull
2.3. Visualization
3. Report
3.1. Key Findings
3.2. Mind Map
3.3. Idea Chart
4. Follow Up
4.1. Meeting
4.2. Phone, Email, IM
4.3. Virtual Meeting
5. Preparation
5.1. Problem Definition. Ideation Challenge
5.2. Determine Participants
5.3. Set context. Clarify outcomes. Address expectations
5.4. Custom Design
5.5. Publicity
6. Incubation
6.1. 1 day - 1 week
7. Brainstorming Sessions
7.1. Session 1
7.1.1. Full Day
7.1.2. Management
7.1.3. Off Site
7.2. Session 2 and 3
7.2.1. 2 Half Days
7.2.2. Mix - Staff, Suppliers, Outsiders
7.2.3. Off Site
7.3. Virtual - Online & SMS
7.3.1. Team - Global
7.3.2. Ideas Campaign - Day, Week, Month
7.3.3. Staff - Customers - Suppliers - Stakeholders