1. FASHION REVOLUTION
1.1. conscious of the ethical problems
1.2. social media presence
1.3. focusing on how
2. TO QUESTION BUYING HABITS
2.1. FAST FASHION
2.1.1. BRANDS
2.1.1.1. prettylittlething
2.1.1.2. misguided
2.1.1.3. inthestyle
2.1.1.4. boohoo
2.1.1.5. shein
2.1.1.6. nastygal
2.1.2. MASS PRODUCTION
2.1.2.1. cheap labour
2.1.2.2. low wages pay out
2.1.3. PRICE
2.1.3.1. purchases made so frequently
2.1.3.2. students (Gen Z) find price a big effect of why they shop on fast fashion brands
2.2. SOCIAL MEDIA
2.2.1. influencers
2.2.2. marketing campaigns
2.2.3. sponsored posts
2.2.4. discount codes
2.2.5. blogs, websites and pages linked in bio and shared
2.2.6. competitions
2.2.6.1. opening up world wide (cash prizes, cars and holidays) appealing to all over
2.2.6.2. appealing to wide audience and receiving a wide interaction
3. TO CHANGE THE CONSUMER MIND TO A CUSTOMISING AND KEEPING MINDSET
3.1. opening up to ideas
3.2. focusing on how the future
3.3. showing generation z how things could be
4. TO CREATE A LONG-TERM CONNECTION WITH THE ETHOS OF EFFICIENCY RESILIENCE AND CREATIVITY
5. THE OLD VS THE NEW
5.1. CHARITY VS DEPOP
5.2. MENDING VS FAST FASHION
5.3. TIME
5.4. MONEY
6. GENERATION Z
6.1. social media
6.1.1. larger scale of social media presence
6.2. rise of individuality
6.3. delaying adulthood
6.3.1. Youthful
6.3.2. living with parents
6.3.3. no intentions of marriage or kids
6.3.4. selfish and proud
6.3.5. travelling and world experiences
6.4. new definitions
6.5. Gen Me to We
6.5.1. don't call them Gen Z
6.6. new ambitions
6.6.1. YoutTube
6.6.2. Self taught
6.6.3. travelling
6.7. Veganism/Sustainability
6.7.1. focused of videos and documentary
6.7.2. knowledge of the world being known through social media
6.7.3. depop, eBay charity shops
6.7.4. image based generation focused on the look more than the actual results
7. KEY PROBLEMS
7.1. unethical problems
7.2. mass marketing
7.3. textile waste
7.3.1. the over concept of buying too many clothes
7.4. consumption
7.4.1. constantly ordering clothes from fast fashion brands
7.5. recycling
7.5.1. plastic waste
7.5.2. the lack of recycling and amount of consumers that won't reuse or recycle
8. BABY BOOMERS
8.1. TIMELESS FASHION
8.1.1. traditional fashions
8.2. MENDING, FIXING,
8.2.1. looking at how elders will fix up and mend their clothes
8.3. SECOND HAND
8.3.1. charity shops and passing clothes down generations
8.4. WAR TIME FASHION
8.4.1. 1940 - 1960
8.4.2. rationed clothing caused to many to reflect on this
8.4.3. restricted in clothing and fabrics
8.4.4. lack of trade and import
8.4.5. make and mend
8.4.5.1. looking at resuming and mending your clothes