User Experience Research

1. Research

1.1. Quantitative

1.1.1. Google analytics & GTM

1.1.2. A/B Testing

1.1.3. Heatmaps

1.2. Qualitative

1.2.1. Customer journey mapping

1.2.2. Surveys / Questionnaires

1.2.3. Usability Testing

1.2.4. Session Recordings

2. Research Operations

2.1. Knowledge Management

2.2. Governance

2.3. Participant Recruitment / User Panel

2.4. Budgeting

2.5. Managing tools

2.6. Socialising findings