Marketing Mix - 4 Ps
저자: Susan Brownsword
1. Promotion
1.1. Promotional Mix
1.1.1. Above the line
1.1.2. Below the line
1.2. Guerrilla marketing
1.3. Technology
2. Place
2.1. Intermediaries
2.1.1. Wholesaler
2.1.2. Retailer
2.1.3. Agent
2.1.4. Distributor
2.2. Channels
2.2.1. Zero
2.2.2. Long / Short
3. Product
3.1. Product Life Cycle
3.1.1. Extension Strategies
3.2. BCG Matrix
3.3. Branding
3.3.1. Awareness
3.3.2. Development
3.3.3. Loyalty
3.3.4. Value