Popeyes

1. objectives/goals

1.1. to be the best chicken and seafood fast food company

2. Fried Chicken fast food restaurant chain

3. cash cow because of the new chicken sandwich

4. buttered biscuits, amazing breading, apple pie

5. shortage of chicken sandwich

6. double store traffic because of the sandwich

7. catchy commerical

8. 27.9 percent of the chicken market share highest of any other brand

9. chicken lovers, homestyle cooking,

10. Popeyes Chicken sandwhich is in the mature stage

11. best chicken on market