1. PIVOT. PLAN. GROW Setup
1.1. Opt In Landing Page + Sales Pages - www.pivotplangrow.com
1.1.1. Need To Choose To Either Build On Wordpress - Squarespace - Instapage
1.2. Domain + Hosting - purchased on Crazydomains
1.2.1. Link To Website w/ Hosting
1.3. Course Host - Teachable - $99 Per Month - courses.pivotplangrow.com
1.3.1. Create A New Account For Pivot Plan Grow as it's a stand alone product
1.3.2. Can't use Memberium as we have a license for only 1 domain - which is SeanSoole.com + we would have to purchase a LMS on top of that
1.4. Social Media Pages w/ Branding
1.5. Branding - Logo + Colour Scheme + Fonts
1.6. ActiveCampaign Setup
1.6.1. List
1.6.2. Pre Launch Emails
1.6.3. Official Launch Emails
2. Write A List Of Every Topic That Comes To Mind Around Pivot. Plan. Grow.
2.1. Clump Topics Into Categories
2.2. Condense Topics Into Stand Alone Videos - Topics That Need To Be Expanded Into Multiple Videos - Topics That Can Be Combined Into One Video
2.3. Optimal Length - 6 Minutes To Keep Them Engaged
2.4. Chronology Is A MUST
3. FEEDBACK - SURVEY
3.1. We need to survey the members on what they would like to see covered in the course
3.1.1. We need to know what they think of our current course outline
4. Pre Pre Launch
4.1. Start Building Course Content (40% Before Pre Launch) - Pre Sale Launch - cheaper price to get in - they get access to all course content later - it's a good way to see if there is a need and you can get your students to help you build the course.
4.2. Go through Taki Moore's Fix Finder
4.2.1. 14 Videos
4.2.1.1. Clear CTA
4.2.1.1.1. Schedule + Post On Socials
4.3. Create PIVOT. PLAN. GROW 3 Step Formula
4.3.1. 3 Videos
4.3.1.1. Join Our Facebook Group
4.3.1.1.1. Put Onto Landing Page
5. The Stages
5.1. Teaser/Pre Pre Launch Content
5.1.1. Clear CTA
5.2. Join Our Private Facebook Group
5.3. Opt In For Our 3 Step Formula Video Training - PIVOT. PLAN. GROW
5.3.1. Build The Relationship
5.3.2. Build Trust
5.3.3. Deliver Value
5.3.4. Find Out Objections
5.3.4.1. Address Them Before The Sale
5.3.5. Build Our Email List To 200-300 People Ready For Pre-Launch
5.4. Pre-Launch Course - Once we hit 50% of content made
5.4.1. PRE SALE PRICE
5.4.1.1. Free Live Training
5.4.1.1.1. Course Purchases
5.4.1.1.2. Talk About The Full Course
5.4.2. Why Would We Launch With A Course That Is Not Complete?
5.4.2.1. We might build 100% of the course and no one buys
5.4.2.1.1. We've wasted time and money
5.4.2.2. We can use our student feedback to help us build the rest of the modules
5.4.2.2.1. Pre-launch students get in at a cheaper rate
5.4.2.2.2. They get access to the full course regardless
5.4.2.2.3. Keeping this in mind. It's not what we think our customers need. But it's what they say they actually need.
5.5. Open Cart Launch
5.5.1. SALES PAGE
5.5.1.1. OPEN CART LAUNCH PRICE
5.5.1.1.1. 5-7 DAYS
5.6. Get Feedback
5.6.1. Refine Course
5.6.1.1. Build Out More Modules
5.6.1.1.1. FULL PRICE
6. Pricing Stages
6.1. Pre Launch Price
6.1.1. $297 - $497
6.2. Open Cart Launch Price
6.2.1. $697
6.3. Standard Price
6.3.1. $997