1. Loyalty
1.1. Discounts
1.2. exclusive products
2. Scan the bottle feature
2.1. Scane the Bar code?
2.2. Scan a QR code?
2.2.1. Scan a "unique" QR code?
2.2.1.1. Need for unique product identifier
2.2.2. Scan a "common" QR code?
3. Milk origin story telling
3.1. MILK FARM
3.1.1. track the farm
3.1.1.1. QR code
3.1.1.2. GPS location
3.1.2. farm IN vehicle
3.1.3. farm OUT vehicle
3.2. INDUSTRY
3.2.1. Industry identification
3.2.1.1. GPS location
3.2.2. Farm vehicle IN (loaded)
3.2.3. Milk processing & packaging
3.2.4. Dispatch Vehicle OUT
3.2.5. SHOP vehicle OUT
3.3. STORE
3.3.1. Supply vehicle IN
3.3.2. FRIDGE storing
3.4. CONSUMER
3.4.1. Bottle in house fridge
3.4.2. Bottle lifecycle END - consumption
4. Gamification
4.1. Story telling
4.1.1. Where does it come from
4.2. Quality Guarantee
4.2.1. How fresh is the milk?
4.3. Game for kids
4.3.1. Puzzle
4.3.1.1. Make the farm
4.3.1.1.1. Animate the farm
5. Consumer Use Scenario
5.1. Family buys a bottle
5.1.1. Family consumes product
5.1.1.1. Kid scans a code with tablet
5.1.1.1.1. Login first time
5.1.1.2. Mom scans the bottle with smartphone
5.1.1.2.1. Parents enters loyalty app feature