1. Resource Center Form
1.1. Introductary Call Scheduling
1.1.1. Thank You mail with call details
1.1.2. Once call is taken ask for feedback via mail
1.1.2.1. If Negative reply then ask them if they have any query and take them on a call again
1.1.2.2. If No reply recieved, then take manual action with maximum 3 followups before declaring dead lead
1.1.2.3. If Positive reply, send them decision stage resource + case study
1.1.2.3.1. Step 1 - Mail them regarding the services + Case Studies + Consideration Stage Resource
1.1.2.3.2. Step 2 - manually ask the visitor to opt for service
1.1.2.3.3. Step 3 - ask them to schedule a call again for conversion
1.1.3. if Lead is Converted with the call then provide him weekly/monthly mails containing new case studies and resources
1.1.4. Dead Lead
1.2. Contact us Form
1.2.1. Thank You Mail
1.2.1.1. Reach out to them with query
1.2.1.1.1. If reply recieved, send them schedule call mail
1.2.1.1.2. If No reply recieved, contact them again with a case study and ask for call scheduling
1.2.2. Send them weekly updates with resources
1.2.3. Dead Lead
1.3. Resource Center Form
1.4. Introductary Call Scheduling
1.4.1. Thank You mail with call details
1.4.2. Once call is taken ask for feedback via mail
1.4.2.1. If Negative reply then ask them if they have any query and take them on a call again
1.4.2.2. If No reply recieved, then take manual action with maximum 3 followups before declaring dead lead
1.4.2.3. If Positive reply, send them decision stage resource + case study
1.4.2.3.1. Step 1 - Mail them regarding the services + Case Studies + Consideration Stage Resource
1.4.2.3.2. Step 2 - manually ask the visitor to opt for service
1.4.2.3.3. Step 3 - ask them to schedule a call again for conversion
1.4.3. if Lead is Converted with the call then provide him weekly/monthly mails containing new case studies and resources
1.4.4. Dead Lead
1.5. Resource Center Form
1.6. Introductory Call Form
1.7. Awareness Stage
1.7.1. Thank You mail with Resource
1.7.2. Follow up mail with blogs to consideration and decision stage + case studies + Call Scheduling
1.7.2.1. If Reply Recieved, proceed with Call Scheduling
1.7.2.2. if No reply recieved within 2 days, proceed with 3rd step
1.7.3. Follow up mail with blogs to consideration and decision stage + case studies + Call Scheduling link
1.7.3.1. If Reply Recieved, proceed with Call Scheduling
1.7.3.2. If no reply recieved, proceed to take manual reply to convert
1.7.3.2.1. Send atleast 3 followups before declaring dead lead
1.7.4. Dead Lead
1.8. Consideration Stage
1.8.1. Thank you mail with resource
1.8.2. Follow up mail with blogs to decision stage + case studies + Call Scheduling link
1.8.2.1. If Reply Recieved, proceed with Call Scheduling
1.8.2.2. if No reply recieved within 2 days, proceed with 3rd step
1.8.3. Second Follow up mail with blogs to decision stage + case studies + Call Scheduling link
1.8.3.1. If Reply Recieved, proceed with Call Scheduling
1.8.3.2. If no reply recieved, proceed to take manual reply to convert
1.8.3.2.1. Send atleast 3 Manual followups before declaring dead lead
1.8.3.2.2. Try Reaching to them on their phone via call atleast 3 times on different times followed with mail if not answered
1.8.4. Dead Lead
1.9. Decision Stage
1.9.1. Thank you mail with resource
1.9.2. Follow up mail with blogs to decision stage + case studies + Call Scheduling link
1.9.2.1. If Reply Recieved, proceed with Call Scheduling
1.9.2.2. if No reply recieved within 2 days, proceed with 3rd step
1.9.3. Follow up mail with blogs to decision stage + case studies + Call Scheduling link
1.9.3.1. If Reply Recieved, proceed with Call Scheduling
1.9.3.2. if No reply recieved within 2 days, proceed with 3rd step
1.9.4. Second Follow up mail with blogs to decision stage + case studies + Call Scheduling link
1.9.4.1. If Reply Recieved, proceed with Call Scheduling
1.9.4.2. If no reply recieved, proceed to take manual reply to convert
1.9.4.2.1. Send atleast 3 Manual followups before declaring dead lead
1.9.4.2.2. Try Reaching to them on their phone via call atleast 3 times on different times followed with mail if not answered
1.9.5. Dead Lead
1.10. Subscriber Form
1.10.1. Send the subscriber, thank you mail
1.10.2. Send them weekly updates regarding all the 4 sites along with a resource or a case study for any stage of buyers journey + Call Scheduler
1.10.2.1. If they access Resource Center
1.10.2.2. If they schedule a call
1.10.3. Keep on sending them weekly updates with resources
2. Introductary Call Scheduling
2.1. Thank You mail with call details
2.2. Once call is taken ask for feedback via mail
2.2.1. If Negative reply then ask them if they have any query and take them on a call again
2.2.2. If No reply recieved, then take manual action with maximum 3 followups before declaring dead lead
2.2.3. If Positive reply, send them decision stage resource + case study
2.2.3.1. Step 1 - Mail them regarding the services + Case Studies + Consideration Stage Resource
2.2.3.2. Step 2 - manually ask the visitor to opt for service
2.2.3.2.1. Manual Mailers
2.2.3.3. Step 3 - ask them to schedule a call again for conversion
2.3. if Lead is Converted with the call then provide him weekly/monthly mails containing new case studies and resources
2.4. Dead Lead
3. Contact us Form
3.1. Thank You Mail
3.1.1. Reach out to them with query
3.1.1.1. If reply recieved, send them schedule call mail
3.1.1.2. If No reply recieved, contact them again with a case study and ask for call scheduling
3.1.1.2.1. atleast 3 followupmails before ending the lead
3.2. Send them weekly updates with resources
3.3. Dead Lead
4. Resource Center Form
5. Introductary Call Scheduling
5.1. Thank You mail with call details
5.2. Once call is taken ask for feedback via mail
5.2.1. If Negative reply then ask them if they have any query and take them on a call again
5.2.2. If No reply recieved, then take manual action with maximum 3 followups before declaring dead lead
5.2.3. If Positive reply, send them decision stage resource + case study
5.2.3.1. Step 1 - Mail them regarding the services + Case Studies + Consideration Stage Resource
5.2.3.2. Step 2 - manually ask the visitor to opt for service
5.2.3.2.1. Manual Mailers
5.2.3.3. Step 3 - ask them to schedule a call again for conversion
5.3. if Lead is Converted with the call then provide him weekly/monthly mails containing new case studies and resources
5.4. Dead Lead
6. Resource Center Form
7. Introductory Call Form
8. Awareness Stage
8.1. Thank You mail with Resource
8.2. Follow up mail with blogs to consideration and decision stage + case studies + Call Scheduling
8.2.1. If Reply Recieved, proceed with Call Scheduling
8.2.2. if No reply recieved within 2 days, proceed with 3rd step
8.3. Follow up mail with blogs to consideration and decision stage + case studies + Call Scheduling link
8.3.1. If Reply Recieved, proceed with Call Scheduling
8.3.2. If no reply recieved, proceed to take manual reply to convert
8.3.2.1. Send atleast 3 followups before declaring dead lead
8.4. Dead Lead
9. Subscriber Form
9.1. Send the subscriber, thank you mail
9.2. Send them weekly updates regarding all the 4 sites along with a resource or a case study for any stage of buyers journey + Call Scheduler
9.2.1. If they access Resource Center
9.2.2. If they schedule a call
9.3. Keep on sending them weekly updates with resources
10. Consideration Stage
10.1. Thank you mail with resource
10.2. Follow up mail with blogs to decision stage + case studies + Call Scheduling link
10.2.1. If Reply Recieved, proceed with Call Scheduling
10.2.2. if No reply recieved within 2 days, proceed with 3rd step
10.3. Second Follow up mail with blogs to decision stage + case studies + Call Scheduling link
10.3.1. If Reply Recieved, proceed with Call Scheduling
10.3.2. If no reply recieved, proceed to take manual reply to convert
10.3.2.1. Send atleast 3 Manual followups before declaring dead lead
10.3.2.2. Try Reaching to them on their phone via call atleast 3 times on different times followed with mail if not answered
10.4. Dead Lead
11. Decision Stage
11.1. Thank you mail with resource
11.2. Follow up mail with blogs to decision stage + case studies + Call Scheduling link
11.2.1. If Reply Recieved, proceed with Call Scheduling
11.2.2. if No reply recieved within 2 days, proceed with 3rd step
11.3. Follow up mail with blogs to decision stage + case studies + Call Scheduling link
11.3.1. If Reply Recieved, proceed with Call Scheduling
11.3.2. if No reply recieved within 2 days, proceed with 3rd step
11.4. Second Follow up mail with blogs to decision stage + case studies + Call Scheduling link
11.4.1. If Reply Recieved, proceed with Call Scheduling
11.4.2. If no reply recieved, proceed to take manual reply to convert
11.4.2.1. Send atleast 3 Manual followups before declaring dead lead
11.4.2.2. Try Reaching to them on their phone via call atleast 3 times on different times followed with mail if not answered