QUALITY
저자: Jill Brabant
1. PERCEPTIONS
1.1. GOODS
1.1.1. NEED MET
1.1.2. WANT
1.1.3. PRICE
1.2. SERVICE
1.2.1. CUSTOMIZED
1.2.2. PRICE
1.2.3. DESIRABILITY
1.1.1. NEED MET
1.1.2. WANT
1.1.3. PRICE
1.2.1. CUSTOMIZED
1.2.2. PRICE
1.2.3. DESIRABILITY