Place

1. Target

1.1. does the community match your products?

2. Traffic

2.1. placement for physical/virtual visibility

3. Price

3.1. can your business sustain itself by traffic and price?

4. Channel Distribution

4.1. how a product reaches the consumers

4.2. Push Supply Chain Strategies

4.2.1. producer -> retailers/wholesalers -> consumers

4.3. Pull Supply Chain Strategies

4.3.1. consumers -> retailers/wholesalers -> producers -> consumers

5. Store

5.1. Advantages

5.1.1. people can physically examine the products

5.2. Disadvantages

5.2.1. theft

6. Online

6.1. Advantages

6.1.1. products are showcased to potential customers around the globe

6.2. Disadvantages

6.2.1. many competitors

7. Placement/Distribution Strategies

7.1. place product accessible to potential buyers

7.2. Intensive Distribution: products are distributed in many possible outlets

7.2.1. cigarretes, soft drinks

7.3. Exclusive Distribution: products are distributed to an exclusive distributor

7.3.1. Rolex wants a distributor in the region, but not everywhere or else it will weaken their brand equity

7.4. Selective Distribution: strategy that lies between intensive and exclusive distribution (products distributed to some intermediaries and distributors)

7.5. Franchise: license that permits a party to sell/provide products under a specific business

7.5.1. McDonald's

7.5.2. Dunkin Donuts

7.5.3. Subway