Cosmetic Product launch Mckay / Gold basil
저자: Jayant Hudar
1. Marketing & Sales Strategy
1.1. Custom prescription - Skin Specialists / dermatologist
1.2. Channel development as Business Model - B2B
1.2.1. Small town Business
1.2.2. every Village
1.3. B2C
1.3.1. Facebook
1.3.1.1. Instagram
1.3.2. Youtube
1.4. Exports
1.4.1. Channel development
1.5. PR
2. 3. SUMMARY
3. Launch of Products
3.1. Sequence the Products
3.2. Stages of Launch - Local- state - national - International
4. 1. Product marketing Assets
4.1. Brochures
4.1.1. Descriptions
4.1.2. Designs
4.2. Website
4.2.1. Multi domains
4.2.1.1. Gold Basil
4.2.1.2. McKay
4.2.2. Ecommerce Portal
4.2.2.1. Funnel
4.3. Ads for all
4.3.1. Video
4.3.2. Promo Video
4.4. Sales letter for Direct response - Mailers
4.5. testimonials for each product
5. Pricing of Products
5.1. Gold Basil
5.1.1. Lead loss / Sampling
5.2. Mckay
5.2.1. Higher end / High Profits