CMAT 240 - Introduction to Journalism & PR
저자: Jennifer Cox
1. Weekly Topics
1.1. Week 1: Hard news stories & AP style
1.2. Week 2: Feature stories
1.3. Week 3: Public relations
1.4. Week 4: Social media communications
2. Grading
2.1. Quizzes: 400 points
2.1.1. AP Style: every Tuesday (50 points each)
2.1.1.1. New node
2.1.2. Current events: every Thursday (50 points each)
2.2. Participation: 300 points (75 points assessed weekly)
2.2.1. Turning in activities requested by instructor
2.2.2. Filling out weekly survey of group members' participation in feedback sessions and group projects
2.3. Homework: 600 points
2.3.1. 6 assignments worth 100 points each
2.4. Projects: 500 points
2.4.1. Self-reported news article (250 points)
2.4.2. Group press kit project (250 points)
3. Objectives
3.1. Have a working knowledge of the principles and practices that are shaping the journalism and public relations fields today, including ethics, business models, and the implementation of new technology.
3.1.1. Task
3.1.2. Prerequisites
3.2. Be able to write clearly and concisely, using AP Style and appropriate grammar.
3.2.1. Task
3.2.2. Prerequisites
3.3. Understand and have practiced good reporting techniques that can help you communicate effectively in either field.
3.3.1. Task
3.3.2. Prerequisites
3.3.3. New node
3.4. Have a clear understanding of the strong relationship between journalism and public relations and the tools to decide which path may be best for you.
4. Expectations
4.1. Regular communication with me regarding any issues or questions you have before you fall behind
4.2. Responses to emails and communications I send to you within a timely manner
4.3. Completed assignments on time
4.4. Attention to detail and thorough reading of the materials and instructions I assign you
4.4.1. New node