Content Strategy
저자: Lianne John
1. Questions
1.1. Conversations
1.1.1. Content generator
2. Platforms
2.1. Instagram
2.1.1. Facebook
2.1.1.1. LinkedIn
2.1.1.1.1. Twitter
2.1.1.1.2. Groups
2.1.1.2. Video
2.1.1.2.1. Websites (CTA)
2.1.2. Statics
2.1.2.1. Videos
2.1.2.1.1. Grids
3. Contextual
3.1. Topical Relevance
3.1.1. Trends
3.1.1.1. Memes
3.1.1.1.1. Puns
4. Value
4.1. Entertainment
4.1.1. Education
4.1.2. Witty
4.1.2.1. Resonance
4.1.2.1.1. Less Brand - More Audience