Corporate Social Responsability

1. satisfy and absorb social and political pressures

2. organization reputation

3. costumer loyalty and satisfaction

4. business growth sustainability

4.1. interaction with society/stakeholders

4.2. turbulent enviroment

4.2.1. competitive demands

4.2.1.1. need to have commercial return on CSR

4.2.1.1.1. Corporate Social Innovation

4.2.2. technological change