Adgully

1. Cinthol, the legacy soap brand from Godrej Consumer Products Ltd (GCPL), unveiled a new TV campaign ‘Wake Up Alive’, urging people to start every morning fresh and be alive. Visit https://bit.ly/3sfWLY8 to watch the new ad and also know what was the view of Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), about this new campaign of Cinthol.

2. Zivame, India’s leading women’s intimate wear destination presents the first-ever Virtual Fashion Show in the Indian intimate wear space. The Virtual Fashion show had Zivame women walking the ramp from home featuring collections across Lingerie, Shapewear, Activewear, and Sleepwear. Find out more about this virtual fashion show at Zivame hosts its first ever virtual fashion show

3. After seeing a drop in ad volumes and revenues during the lockdown and pandemic period in 2020, TV advertising is witnessing strong growth in the unlock period. Many experts are expecting visible growth in the remaining part of 2021. According to Kaushik Chakraborty, Senior VP, iProspect India, T20, and the remaining IPL matches are expected to add about Rs 3,500 crore. Know other media experts' views at https://bit.ly/3AfQm1x.