1. m
2. MKT VALIDATION
3. PROBLEM / SOLUTION PHASE
3.1. PROBLEM
3.1.1. Undebatable / Factual
3.1.1.1. Middle Class ( LSM ...) have been aspire Estate Living
3.1.1.2. Unquestionable
3.1.1.2.1. Estate prices escalated beyond Buyer
3.1.1.3. Undebatable
3.1.1.4. No EASY soln exists
3.1.1.4.1. Building Escalation Costs
3.1.2. Simple 3 to 4 sentences
3.1.2.1. PRICE / AFFORDABILITY is an important concern for home buyers
3.1.2.2. HOTELS leave you disconnected from the city & its cuture
3.1.2.2.1. Access to Model C and SHopping facilities
3.1.2.3. NO EASY WAY exists to book a room with local or to become a host
3.2. SOLUTION
3.2.1. 3 or 4 CORE features of your product
3.2.1.1. CUSTOMISATION
3.2.1.1.1. INTERNALS
3.2.1.2. COUNTRY Feel
3.2.1.3. ACCESS
3.2.1.4. AFFORDABLE 5 star
3.2.2. A web platform where users can rent out their space to host travellers to
3.2.2.1. SAVE Money
3.2.2.2. MAKE Money
3.2.2.3. SHARE Cultrure
3.2.3. PRODUCT DEMO
3.2.3.1. AHA moment in 30s
3.2.3.1.1. Actual or Video
4. MKT ADOPTION
4.1. Show there is a plan / Go To Mkt
4.1.1. Events
4.1.2. Partnerships
4.1.3. Advertising
5. COMPETITION
5.1. 2 x 2 Matrix
5.1.1. Horizontal Offline vs Online
5.1.1.1. Offline Affordable = Competitor A
5.1.1.1.1. Offline Expensive = Competitor B
5.1.2. Vertical Affordable vs Expensive
5.1.2.1. Online Expensive Competitor C
5.1.2.1.1. Online Affordable = Air BnB
5.2. COMP ADVANTAGE
5.2.1. Underlying Magic
5.2.1.1. First to Market
5.2.1.2. Ease of Use
5.2.1.3. Demand Forecasting
5.2.1.4. Design & Brand
5.2.1.5. Host Incentive
6. TEAM
6.1. TRIO
6.1.1. CDO - Hipster
6.1.2. CTO - Hacker
6.1.3. CEO - Hustler
6.2. CORE TEAM
6.2.1. 100% dedicated
6.2.2. Capacity to bring business too its next Fundable point
7. PRESS & USER TEST
8. FINANCIALS
8.1. We are looking for 12 months financing to reach 100 000 transactions on bnb
8.2. The ASK Heres how the money you invest can make lots money Growth / Expansion
8.2.1. 500k Angel Round
8.2.2. 100 00 transactions with Air Bnb
8.2.3. 2m Revenue over 12 months
9. PRODUCT PHASE
9.1. PRODUCT
9.1.1. Demo
9.1.2. 60s Video
9.2. Features & Benefits
9.3. BUS MODEL
9.3.1. " We take 10% commission of every transaction "
9.3.1.1. R64 MILLION
9.3.1.1.1. Trips with Air Bnb
9.3.1.2. R25 AVERAGE FEE
9.3.1.2.1. R80 / night for 3 nights
9.3.1.3. R200 MILLION
9.3.1.3.1. REVENUE Projected by 2022
9.4. TRACTION ( Consider Up Front)
9.4.1. Built Product
9.4.2. Early signs of Revenue
9.4.3. Stand Out
10. GO TO MARKET
10.1. PROVE to investor that u know how to optimally spend their money
10.2. MKT SIZE
10.2.1. Bottom Up ?
10.2.1.1. Use Mt Share of other companies
10.2.1.1.1. Worst case
10.2.1.1.2. Realistic
10.2.1.1.3. Best Case
10.2.1.2. How much can this company make
10.2.2. Top Down
10.2.2.1. AVOID 1 % Market share
10.3. Go to Market
10.3.1. Layout of Customer xx
10.3.2. Rollout
10.3.3. Timeline
10.3.4. Expected unit Economics
10.3.5. Length of Sales Cycle