1. Understanding Financials
1.1. DT Top 5's
1.1.1. $150k weekly sales
1.1.2. Monthly Sales Budget +25%
1.1.3. Achieve 71% Drink GP and 70% Food GP for 2021
1.1.4. Achieve HGEM 90% average score
1.1.5. 2021 full year total wages -5% v budget
1.2. Budget v Actual Sales Monthly Breakdown
1.2.1. January
1.2.1.1. Budget: $174,000
1.2.1.2. Actual: $227,817
1.2.1.2.1. over budget by $53,817
1.2.2. February
1.2.2.1. Budget: $174,000
1.2.2.2. Actual: $244,544
1.2.2.2.1. over budget by $70,544
1.2.3. March
1.2.3.1. Budget: $262,300
1.2.3.2. Actual: $376,725
1.2.3.2.1. over budget by $114,425
1.2.4. April
1.2.4.1. Budget: $347,253
1.2.4.2. Actual: $413,413
1.2.4.2.1. over budget by $66,060
1.2.5. May
1.2.5.1. Budget: $369,253
1.2.5.2. Actual: $522,272
1.2.5.2.1. over budget by $153,019
1.2.6. June
1.2.6.1. Budget: $394,808
1.2.6.2. Actual: $505,039
1.2.6.2.1. over budget by $110,231
1.2.7. July
1.2.7.1. Budget: $468,254
1.2.7.2. Actual: $559,997
1.2.7.2.1. over budget by $91,743
1.2.8. August
1.2.8.1. Budget: $500,438
1.2.8.2. Actual: $494,989
1.2.8.2.1. under budget by $4,449
1.2.9. September
1.2.9.1. Budget: $512,755
1.2.9.2. Actual: $450,219
1.2.9.2.1. under budget by $62,536
1.3. 2021 Budget v Actual Sales
1.3.1. Q1
1.3.1.1. Budget $610K v $850K
1.3.1.1.1. +39% v Budget
1.3.2. Q2
1.3.2.1. $1.1M v $1.4M
1.3.2.1.1. +29% v Budget
1.3.3. Q3
1.3.3.1. $1,481,447 v $1,506,205
1.3.3.1.1. +2% v Budget
1.3.4. Q4
1.3.4.1. $1.4M v Forecast of $1.7M
1.3.4.1.1. Looking ahead: Improving server standards with major focus on upselling, holiday parties both private and corporate, Christmas shopping
2. What's missing? How do we grow our business?
2.1. Events
2.1.1. Conference packages
2.1.1.1. Happy hours
2.1.1.2. Tours
2.1.1.3. Breakfast add ons
2.1.1.4. Snack add ons
2.1.1.5. Elevated lunch options
2.1.2. Industry holiday parties in the slow months (Jan/Feb)
2.1.3. Monthly public events
2.1.3.1. Concert series
2.1.3.2. Friendship flea
2.1.3.3. Comedy nights
2.1.3.4. Zoodogs
2.1.4. Pushing add on options for private events
2.1.4.1. Tours
2.1.4.2. Tastings/Beer Schools
2.1.4.3. Merch
2.2. More Beer related events
2.2.1. Ciderama
2.2.2. Bottle shares
2.2.3. Beer specific show cases
2.2.3.1. Style showcases (IPA, Stout, etc.)
2.2.4. Brewery spotlights
2.2.4.1. Limited releases/amazing beer we can't typically get
2.3. Implementing and upholding standards
2.3.1. Cleaniness
2.3.1.1. Holding departments accountable for cleaning checklists
2.3.1.1.1. Daily
2.3.1.1.2. Weekly
2.3.1.1.3. Monthly
2.3.2. Brand standards
2.3.2.1. Having staff understanding our brand and what DogTap should look like and offering top of the line service
2.3.2.2. Weekly management meetings
2.3.2.3. Monthly department meetings with training aspects
2.3.2.3.1. Upselling
2.3.2.3.2. Beer knowledge
2.3.3. Steps of service
2.3.3.1. 100% secret shoppers
2.3.3.2. Increasing guest interaction and satisfaction
2.3.3.2.1. Encouraging tasters to let guests try something they normally wouldn't
2.3.3.2.2. Knowing the company
2.3.3.2.3. Featuring a specific items
2.4. 2022 Q1 focus
2.4.1. Dog Days of Winter (last year sold 664)
2.4.1.1. Putting in $40 gift cards in package (included in room rate) to spend during stay. Based on last year sales this adds an extra 26K.
2.4.1.1.1. With upselling and adding an extra $20 to bills it adds an extra 12K
2.4.2. Industry holiday parties
2.4.3. Bounce back gift cards bringing in returning business
2.4.4. Beer Schools
2.4.4.1. Beer and cheese pairing, why beers should be put with certain foods
3. Overseeing the team: who does what?
3.1. Kitchen Manager (Patrick)
3.1.1. Sous Chef 1 (George)
3.1.1.1. Payroll
3.1.1.2. Scheduleing
3.1.2. Sous Chef 2 (Nick)
3.1.2.1. Ordering
3.1.2.1.1. Food
3.1.2.1.2. Kitchen consumables
3.1.3. Sous Chef 3 (Zach)
3.1.3.1. Training
3.1.3.2. Cleaning
3.2. AM 1 (Kourtney)
3.2.1. Public Beer Events
3.2.1.1. Monthly Beer and Spirits tasting
3.2.1.2. Sour Sabbath
3.2.2. BrewDog Beer Launches
3.2.3. Guest Beer Ordering
3.2.4. Overseeing DMs
3.2.4.1. DM 1 (Reid)
3.2.4.1.1. Server Manager
3.2.4.2. DM 2 (Vanessa)
3.2.4.2.1. Social Media
3.2.4.2.2. DT Reviews
3.2.4.2.3. DT Email Monitoring
3.2.4.2.4. Office Orgization
3.2.5. Hiring
3.2.6. Team Request Offs
3.2.7. Management Training
3.2.8. Trackers
3.2.8.1. GP
3.2.8.2. Labor
3.2.9. Regional Training
3.3. AM 2 (Matt)
3.3.1. Inventory King
3.3.1.1. Updated beers and pricing
3.3.1.1.1. Every 2 weeks/EOM
3.3.2. BD Beer Organizing
3.3.2.1. Ordering
3.3.2.2. Button Making/Aloha
3.3.3. Bar Growth
3.3.3.1. Beer knowledge
3.3.3.2. Team training
3.3.3.3. Upselling opportunities
3.3.4. Overseeing DMs
3.3.4.1. DM 3 (Elisabeth)
3.3.4.1.1. Merch Manager
3.3.4.2. DM 4 (Timberly)
3.3.4.2.1. Host/Support Manager
3.3.4.2.2. FOH dry good ordering
3.3.4.3. DM 5 (New hire)
3.3.4.3.1. Bar Manager
3.3.5. Trackers
3.3.5.1. GP
3.3.5.2. Labor
3.4. Events Team
3.4.1. Event Operation Manager
3.4.1.1. Public Events
3.4.1.1.1. Weekly live events
3.4.1.1.2. Partnerships
3.4.1.2. Marketing
3.4.1.2.1. Social Media Organization- working with Vanessa
3.4.1.2.2. Reaching out to businesses who haven't been here yet
3.4.1.3. Confrences/Retreats/Board Meetings
3.4.1.4. Baby/Bridal Showers
3.4.1.5. Fundraisers
3.4.1.6. Class/Family reunions
3.4.1.6.1. Weddings/Rehearsal Dinners
3.4.2. Event Coordinator
3.4.2.1. Live Music
3.4.2.2. Graduations
3.4.2.3. Sporting events
3.4.2.3.1. Fantasy
3.4.2.3.2. Superbowl
3.4.2.3.3. OSU games
3.4.2.4. Birthday/Surprise parties
3.4.2.5. Bachelor/ette parties
3.4.3. Reservation Coordinator
3.4.3.1. Overseeing large incoming reservations (10-20 parties)
3.4.3.2. Working with host and merch team
3.4.3.2.1. Collins training