Thesis; Direct selling versus agent selling: An application in the textile finishing industry -DA...
Thesis; Direct selling versus agent selling: An application in the textile finishing industry -DACH region
저자: Arthur Van Eupen
1. Survey Research
1.1. Information potential clients
1.2. analyses
2. DACH Targetting plan
3. Flocart
3.1. Market analyses
3.1.1. Who?
3.1.2. What?
3.1.3. Where?
3.1.4. Competition?
3.2. Context
3.2.1. Organizational Problems?
3.2.2. Market rigidity?
3.2.3. Past, future?
3.3. Financieel
3.3.1. Financial analyses
3.3.2. Option?
3.4. Objectives
3.4.1. Expansion/more Sales
3.4.1.1. How?
3.4.1.2. Region DACH
4. Textile Industry
4.1. Globally
4.2. DACH-region
4.2.1. Austria
4.2.2. Switzerland
4.2.3. Germany
5. Direct vs Agent selling
5.1. Direct
5.1.1. Strengths
5.1.2. Difficulties
5.2. Agent Selling
5.2.1. Strengths
5.2.2. Difficulties