Ad Agency 2010

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Cliff Shaluta

Revenue from mass media advertising continues to decline as advertisers push into digital. While it's not clear how the story ends, it's clear that many ad agencies will need to develop new revenue models.

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Ad Agency 2010 저자: Cliff Shaluta Mind Map: Ad Agency 2010

1. Media

1.1. Conventional media

1.2. Digital Media

1.2.1. Web

1.2.2. Cell

1.3. Social Media

1.4. Web Analytics

2. Content

2.1. Print

2.2. Digital

2.3. Video

2.3.1. TV

2.3.2. Web

2.3.3. Cell

3. Traffic/Logistics/Billing

4. Planning & Engagement

4.1. Planners service agency clients and develop consumer engagement strategies utilizing conventional media and social media tools. This can include PR as well as more traditional ad planning.

5. Research + Evaluation

5.1. Traditional Research

5.2. Cloud Communities

5.2.1. online research communities

5.3. Conversation Search

5.3.1. Free Tools

5.3.1.1. ex. icerocket.com

5.3.2. Paid Tools

5.3.2.1. ex. Radian6.com

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