مفاهيم في التعليم العالي اقتبست من قطاع الأعمال Higher Education Concepts Adopted from Corporate ...

1. Marketing التسويق

1.1. Marketing Higher Education: Theory and Practice http://amzn.to/Vlk9gZ

1.2. The Marketing of Higher Education http://amzn.to/VW9StG

2. Sustainability الإستدامة

2.1. The Sustainable University: Green Goals and New Challenges for Higher Education Leaders http://amzn.to/VWbhjY

3. Social Media in Higher Education الشبكات الإجتماعية في التعليم العالي

3.1. Higher Education Administration with Social Media http://amzn.to/Wnw1P1

4. Globalization العولمة

4.1. Globalisation and Higher Education in the Arab Gulf States http://amzn.to/V2J1bM

4.2. Globalization and Internationalization in Higher Education http://amzn.to/VgGsrZ

4.3. Universities in Change: Managing Higher Education Institutions in the Age of Globalization (Innovation, Technology, and Knowledge Management) http://amzn.to/V2Jgn2

4.4. Higher Education and International Student Mobility in the Global Knowledge Economy http://amzn.to/VljzzL

5. Branding العلامة التجارية

5.1. Branding Strategies of Higher Education Providers http://amzn.to/Wnw1P1

5.2. The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education http://amzn.to/Xuaao4

6. CEOs meeting Academicians المدراء التنفيذيون يقابلون الأكاديميين

6.1. Business-Higher Education Forum http://www.bhef.com/

6.2. The Business/Higher Education Round Table http://www.bhert.com/

6.3. Business-Industry-Higher Education Collaboration Council http://bit.ly/XSiIr4

6.4. The Business of Higher Education http://www.abc-clio.com/product.aspx?isbn=9780313353505

6.5. Rethinking Higher Education Business Models http://ampr.gs/GXh9Qt

6.6. Businessweek - Business of Higher Education http://bx.businessweek.com/business-of-higher-education/

7. Customer Relationship Management (CRM) إدارة علاقات العملاء

7.1. Exploitation of CRM for Strategic Marketing in Higher Education: Creating a Knowledge-based CRM Framework for Swedish Universities http://amzn.to/XubTtI

8. Learning Organization/ Fifth Discipline (Peter Senge) المؤسسة المتعلمة

8.1. Creating learning organizations in higher education: applying a systems perspective http://www.emeraldinsight.com/journals.htm?articleid=1853416

8.2. Schools That Learn (Updated and Revised): A Fifth Discipline Fieldbook for Educators, Parents, and Everyone Who Cares About Education http://amzn.to/V2PaEG

9. Balanced Scorecard بطاقة الأداء المتوازن

9.1. Successful Applications of the Balanced Scorecard in Higher Education http://1.usa.gov/VgJCMk

10. Knowledge Economy اقتصاد المعرفة

10.1. The Innovative University http://www.amazon.com/The-Innovative-University-Education-Jossey-Bass/dp/1118063481/ref=pd_rhf_dp_s_cp_3_AM23

10.2. The Indispensable University: Higher Education, Economic Development, and the Knowledge Economy http://amzn.to/SsR0BT

11. Quality Management إدارة الجودة

11.1. Lean Higher Education http://www.amazon.com/Lean-Higher-Education-Increasing-Performance/dp/1439814651/ref=pd_sim_b_1

11.2. Educational Lean for Higher Education http://www.amazon.com/Educational-Lean-Higher-Education-Practice/dp/1257074636/ref=pd_rhf_dp_s_cp_1_AM23

11.3. Lean Six Sigma for Higher Education http://ww2.valdosta.edu/lsshe/

11.4. Six Sigma in Higher Education http://training.ua.edu/sixsigma/sixsigma-highered.html

11.5. IWA 2:2007: Guidelines for the application of ISO 9001:2000 in education http://www.iso.org/iso/home/store/catalogue_ics/catalogue_detail_ics.htm?csnumber=45805

12. Customer Experience (Student Experience) مفهوم تجربة الطالب

13. Higher Education Corporatization is different from Commercialization خصخصة التعليم العالي يختلف عن التعليم التجاري

13.1. Government Sector القطاع الحكومي

13.2. Private Sector (For Profit) القطاع الخاص للربح

13.3. Social Sector (Non-Profit Organizations) القطاع الإجتماعي - مؤسسات غير ربحية

13.4. For-Benefit Corporations المؤسسات ذات الفائدة