1. Error facotrs
1.1. participan don't remepber properly
1.2. trying to please
1.3. not caring
1.4. nonsense anwser, not anwsering the question. Expressing their own opinions regdarless something else
2. ZOOM 16.01
2.1. Qualitative research methods
2.1.1. (Picture example)
2.1.1.1. Example:
2.1.2. Types of Qualitative methods
2.1.2.1. Interviews
2.1.2.1.1. personal
2.1.2.1.2. group
2.1.2.2. observations
2.1.2.2.1. no interaction
2.1.2.2.2. obser what people are doing
2.1.2.3. Focus discussion
2.1.2.3.1. expert/specialists discuss together a presented issue
2.1.2.4. Diary studies/experience sampling
2.1.2.4.1. exercises/logging
2.1.2.5. projection techniques
2.1.2.5.1. sentence completion, filling out the blank
2.1.2.5.2. projective teqchnique
2.1.2.5.3. open-ended questions
2.1.2.6. Structures vs Unstructured
2.1.2.6.1. unstructered
2.1.2.6.2. structured
2.1.3. Delphi method
2.1.4. Participant size, golden number is 15. After 15 you start to get the same anwsers.
2.1.5. Open ended essays
2.1.5.1. transcription
2.1.5.2. tidkrevende og kostbart
2.1.5.3. longitudinal studies
2.1.5.3.1. med samme deltagere
2.1.5.3.2. same questions
2.1.5.3.3. follow up questions
2.1.5.3.4. to see if there is a change
2.1.6. Topics suitable for qualitative investigation
2.1.6.1. (LEGG TIL PP SLIDE FRA ZOOM)
2.1.7. Bottom line mentality (BLM)
2.1.7.1. Businesses should be focused on PROFITS. don't care about environment the outside world.
2.1.7.2. No ethical responsibility
2.1.8. Qualitative data analysis (how to analyze the data)
2.1.8.1. (Pictures examples)
2.1.8.1.1. Data process
2.1.8.2. Grounding data
2.1.8.2.1. Disassemble, sorting and analyzing
2.1.8.2.2. Going trough the transcript piece by piece.
2.1.8.3. Coding
2.1.8.3.1. Open code
2.1.8.3.2. Axial coding
2.1.8.3.3. Selective coding
2.1.8.4. Deduktive
2.1.8.4.1. Error factors
2.2. Quantitative
2.2.1. Example:
3. ZOOM 19.01
3.1. Basic research
3.1.1. researcher want to understand a phenomenon
3.2. Applied research
3.2.1. investigation with certian enteties which are benecifal. Inductive knowledge
3.2.1.1. how to bring more happines to workers
3.2.1.2. spesific problems
3.3. methodical rigour
3.3.1. high vs low
3.4. Theoretical rigour
3.4.1. trying to uncover the issues no-one knows
3.5. Research methods
3.5.1. see quadrant
3.6. Chapter 2. - Identifying whether the topic is relevant or not.
3.6.1. Scientific research
3.6.1.1. add picture *scientific research
3.6.1.2. objective - give same results
3.6.1.3. subjective - gives different results
3.6.1.4. Qualitative research is subjective, quantitative is objective
3.6.1.5. not all
3.6.2. Branstorming
3.6.2.1. 1. define the problem
3.6.2.2. 2.ask for suggestions
3.6.2.3. 3. recording suggestions
3.6.2.4. 4. reviewing the suggetion
3.6.2.5. 5. analyzing suggestions
3.6.3. research objective
3.6.3.1. show example picture
3.6.4. grand theories
3.6.4.1. can apply on anything
3.6.5. middlerange theories
3.6.6. substantive theories
3.6.6.1. spesific
3.6.6.1.1. for instance IRT theory
3.6.7. research proposal
3.6.7.1. the deal of what you are going to research
3.6.7.1.1. i will do this, and not this
3.6.7.2. what is the study, why it is important, data collection (ground work) etc.
3.6.7.3. Add picture form PP
3.6.8. research report
3.6.8.1. execution of the proposal
3.6.8.2. Add picture from PP
3.7. Other notes
3.7.1. Quallitative
3.7.2. Quantative
3.7.3. grounded theory
4. 20.01
4.1. qualitative
4.2. quantitative
5. 26.01
5.1. kapittel 4 & 5
5.1.1. 5. Research design
5.1.1.1. cross sectional
5.1.1.1.1. Experiment
5.1.1.1.2. Surveys
5.1.1.1.3. archival research
5.1.1.1.4. Case study
5.1.1.1.5. ethnography
5.1.1.1.6. action research
5.1.1.1.7. grounded theory
5.1.1.1.8. narritave inquury
5.1.2. methodical choice
5.2. characterastics of quantative research
5.2.1. the researcher is an independent perseron
5.2.2. participants are called "respondants"
5.2.3. understanding associations between variables
5.3. characterisitcs of qualitative research
5.3.1. data collection and understanding them
5.3.2. the researcher is not independant
5.3.2.1. like when coca cola are studying coca colas effect on obesity
5.3.3. participants are called informers
5.3.4. main focus in understanding meanings/consepts
5.4. why use mixed research methods
5.4.1. to understand the research holistically
5.4.1.1. you need data and reasoning to understand associations
5.5. variables
5.5.1. independant vaariables
5.5.1.1. changes in independent variables, will change the dependent variables
5.5.2. dependent variables
5.5.2.1. after effect, results after independent variables
5.5.2.2. the outcome from the independent variable
5.5.2.2.1. when there are no outcomes or changes, then there is NO associations between independent and dependent variables
5.5.3. moderating variables
5.5.3.1. humans are flawed and can skew the results. Because of interest and inclination of the person. this will affect how thorough they are
5.5.3.1.1. for instance how people experience a hotel and what they like and dislike about the hotel. its subjective
5.5.3.2. a factor that can skew the results/data
5.5.4. Mediating variable
5.5.4.1. "creative synergy"
5.5.4.1.1. the variable inbetween indepentand and dependant variable
5.5.5. a moderator has to have a positive or negative impract
5.5.6. Picture example:
5.6. Grounded theory
5.6.1. it is a frame work on how to deal with qualitative data
5.7. Threats to realiability
5.7.1. participant error
5.7.2. participant bias
5.7.3. you can bring more reliability to your analysis by using TWO coders
6. 27.01
6.1. dependability
6.2. credibility
6.2.1. is it legit?
6.3. transferbility
6.4. authenticity
6.5. Research ethics
6.5.1. ethical principle
6.5.2. ethical rationale
7. 02.02
7.1. secondary data analysis
7.1.1. comes from outside sources . previous research papaers.
7.1.1.1. narrative analysis
7.1.2. advantages of using 2ndary data
7.1.2.1. media is presenting and insight on what thoughts are roaming around the society
7.1.2.2. media is presenting and insight on what thoughts are roaming around the society
7.1.3. disatvantages of usin 2ndary data
7.1.3.1. bias
7.1.3.2. subjective
7.1.3.3. sell ideas, instead of doing proper research
7.1.3.4. outdated information
7.1.3.5. data is collected for their own reason. inconsistence and irrelevance data is not collected for the same purpose
7.1.3.6. less control of data, you dont know if you can trust it or how reliable they are
7.1.3.7. low data quality
7.1.4. data monitoring
7.1.4.1. regular investigation on current data. Make sure the data is up to date
7.1.4.2. consumer insidghts
7.1.4.2.1. a deeper insight in to what the audience is thinking and feelin about a certain thing
7.1.5. hent bilde fra PP* figure 8.1
7.1.5.1. the different forms of secondary data
7.1.5.1.1. census
7.1.5.1.2. continuous/regular surveys
7.1.5.1.3. ad-hoc survey
7.1.5.2. secondary can be
7.1.5.2.1. audio
7.1.5.2.2. visual / audio visual
8. 03.02
8.1. Data collection via observations
8.1.1. participan observation
8.2. structures observation
8.2.1. set up a certain and controlled way. it is affected
8.3. internet mediated observation
8.3.1. browsing online, scrolling, look on platform on internet and see hat people are doing.
8.4. see PP of advantages and disadvantages
8.5. collecting primary data trough diaries
8.6. exploratory
8.6.1. not previously studied, or lack of data
8.7. descriptive
8.7.1. not manipulated observation studies
8.8. casual
8.8.1. finding cause and effect of variables
8.9. probing
8.10. types of questions
8.10.1. open, closed, probing, spesific
8.10.2. follow up, reflective, interpretations, extention