You're Not Creating A Brand, You Are Creating a Community, a Following, And A Movement

1. Tools To Implement Strategies

1.1. Book

1.1.1. Print On Demand

1.1.2. Istore

1.1.3. Kindle

1.2. Blog

1.3. Blog Radio

1.4. PodCasting

1.5. Direct Mail

1.6. Email Marketing

1.7. TV

1.7.1. Infomercials

1.7.2. Event Invite

1.8. Publicity

1.9. Radio

1.10. Magazine

1.10.1. Physical published

1.10.1.1. Free but paid postage

1.10.2. Ipad Mag

1.10.3. Online

1.11. Sms

1.12. Social Media

1.12.1. Youtube

1.12.2. Facebook

1.12.3. Linked In

1.12.4. Twitter

1.12.5. Pinterest

1.13. Webinars

1.14. Teleseminars

1.15. Physical Tickets

1.15.1. At Events

1.15.2. Direct Mail

1.16. Joint Ventures

1.16.1. Bricks & Mortar Businesses

1.16.2. Speakers Or Experts

1.16.3. Networking Groups

1.17. Partnerships/Sponsorship

1.17.1. Regular Success Stories

1.18. Super Affiliate / MLM

2. Guidelines for Using this mindmap

2.1. When Choosing a strategy consider these points

2.1.1. Aligned with brand values

2.1.2. choose and use only one at a time

2.1.3. leverage (how can you do cheaper, quicker etc)

2.1.3.1. piggy backing

2.1.3.2. bootstrapping

2.1.4. Reach

2.1.4.1. What medium or tool will have the most reach

2.1.5. Survey Target Market

2.1.6. Timing

2.1.7. How much of a time vampire it might be

2.1.8. the domino effect

2.1.8.1. if i record a video

2.1.8.2. it becomes and mp3

2.1.8.3. and it becomes transcribed text

2.2. Sequence for using this map

2.2.1. 1. Look at this through your brand values

2.2.2. 2. Choose the strategy based on the guidelines

2.2.3. 3. use the tools that are easiest and will have the most reach (whilst considering leverage)

3. Strategies to create Movement

3.1. Direction

3.1.1. Vision

3.1.2. Leadership

3.1.3. Being On Stage or Being Highlighted

3.1.4. Alpha

3.1.5. Walk the Talk / Role Model

3.1.6. Other Role Models

3.1.7. Congruency

3.1.8. Committment

3.2. Highlight Success

3.2.1. Testimonials

3.2.2. Endorsement

3.2.3. Approval

3.2.4. Stories About Clients

3.2.5. Evidence

3.3. Education

3.3.1. Giving Best for free

3.3.2. Stories

3.3.3. Counterintuition

3.3.4. Systems, Formulas, Processes, Procedures

3.3.5. Experiences

3.4. Support / Loving Your Customers

3.4.1. Put your customers first

3.4.2. gifts

3.4.3. hearing / listening

3.4.4. prizes

3.4.5. gratitude

3.4.6. affirmation

3.4.7. approval

3.5. Taking A Stand / Contraversy / Causing A Stir

3.5.1. Being Different

3.5.2. Being Opposite / Contrarian

3.5.3. Poloraising

3.5.4. Soft Domiance

3.5.5. Alpha

3.5.6. Legacy

3.5.7. Vision

3.6. Exclusivity / Premium

3.6.1. Price

3.6.2. Quality

3.6.3. Polorising

3.6.4. Approval Process

3.6.4.1. Demographics

3.6.4.2. Acheivments

3.6.4.3. Referral

3.6.5. Referrals

3.6.6. Merchandise

3.6.7. Awards

3.6.8. Over Servicing

3.7. Joint Ventures

3.7.1. Creating Education or marketing Together

3.7.2. Value add to each others products or services

3.7.3. tell each other about each other

3.7.4. interactive campaign

3.7.4.1. diamonds & bookstore