HBS rebrand

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HBS rebrand 저자: Mind Map: HBS rebrand

1. Current assets

1.1. Brand

1.1.1. Logos

1.1.1.1. HBS platter

1.1.1.2. Foxy head

1.1.1.3. Various banners

1.2. Online (in order of current impact)

1.2.1. Facebook

1.2.1.1. Notices

1.2.1.2. Events

1.2.1.3. Mailchimp sign up

1.2.1.4. Chat during shows!

1.2.2. Mailchimp

1.2.3. Website

1.2.4. Twitter

1.2.5. Google+

1.3. Print

1.3.1. Programme timetable handout

1.4. Roadshow

1.4.1. PA

1.4.2. Decks

1.4.3. Generator

1.4.4. Gazebo

1.4.5. Tables

1.4.6. Banner

1.5. Merchandise

1.5.1. AM radios

1.5.2. Mugs

1.5.3. T shirts

1.5.4. Keyrings

2. Website

2.1. Content

2.1.1. Front page

2.1.2. Schedule

2.1.3. Events

2.1.4. Requests

2.1.4.1. Song Search

2.1.4.2. Get in touch

2.1.4.2.1. Phone

2.1.4.2.2. Email

2.1.4.2.3. Twitter

2.1.4.2.4. Facebook

2.1.4.2.5. Text

2.1.5. News / blog

2.1.6. Get involved

2.1.6.1. Members only information

2.1.6.1.1. People

2.1.6.1.2. Paperwork

2.1.6.1.3. Training

2.1.6.1.4. Studio manual

2.1.6.1.5. Procedures

2.1.6.2. Volunteering

2.1.6.2.1. Broadcasting

2.1.6.2.2. Backroom

2.1.6.2.3. Special programmes

2.1.7. Supporters

2.1.7.1. Donate

2.1.7.2. Advertise

2.1.7.3. Sponsor an activity

2.1.8. History

2.1.9. Images

2.1.10. Social media integration

2.1.10.1. Integration

2.1.10.1.1. Twitter

2.1.10.2. Link only

2.1.10.2.1. G+

2.1.10.2.2. Facebook

2.1.11. Newsletter sign up

2.1.12. How to listen

2.1.12.1. AM

2.1.12.2. Bedside

2.1.12.3. Internet

2.1.12.3.1. Website

2.1.12.3.2. Apps

2.1.12.3.3. Podcasts

2.2. Tech

2.2.1. Hosting

2.2.2. Template

2.2.3. Wordpress

2.3. Inputs

2.3.1. Audio feed from engineering cupboard

2.3.2. Blog posts from contributers

3. Decisions to be made

3.1. Station name

3.1.1. HBS Radio

3.1.2. Hospital Broadcasting Sheffield

3.1.3. Hybrid(s)

3.1.4. Other

3.2. Change to Wordpress platform

3.3. Budget for online services

3.3.1. CapEx

3.3.1.1. Engineering equipment

3.3.2. Implementation

3.3.2.1. Templates / plugins

3.3.3. Annual costs

3.3.3.1. Fixed / semi fixed

3.3.3.1.1. Hosting

3.3.3.1.2. Domain

3.3.3.1.3. Broadband

3.3.3.1.4. Soundcloud or similar

3.3.3.2. Variable

3.4. Hierarchies

3.4.1. Social media access

4. Future asset pot offers / in hand

4.1. Website

4.2. Flash design

4.3. CRM

4.4. Green screen video

5. Design fundamentals

5.1. Logo

5.1.1. Square

5.1.2. Banner

5.1.3. Background

5.2. Type

5.2.1. Motto / strapline

5.2.2. Introductory statement

5.3. Images

5.3.1. Studio images

5.3.2. Personnel

5.3.3. Activities

5.3.4. Shows

5.3.5. Around the hospitals

5.3.6. Outside

5.3.7. Sponsors