ETHNOGRAPHY
저자: Robert Mendez

1. New Media Literacy
1.1. Meaning Making
1.2. Modern
1.3. Understanding of practice
1.4. Social Practices
1.5. School Literacies
2. Belief System
2.1. Religion
2.2. Ritual
2.3. Myth
3. Perspective
4. Research
4.1. Traditions
5. EMIC
5.1. Internal
6. ETIC
6.1. External
7. Study and Recording of Human Cultures
7.1. Contextualizing
7.2. Field Work
8. New Vocabulary
8.1. E.g. Big "D" vs. Little "d" discourses
9. Economic Systems
9.1. International Trade
9.2. Currency
10. Social Organization
10.1. Community
10.2. Culture
10.3. Society
10.4. Education
11. Multimodality
11.1. Semiotic Practices
11.2. E.g. Gangster Culture
11.3. Culture
11.3.1. Community
11.3.1.1. Home/Local literacies
11.3.2. Speech/Gesture/Images