1. REI Ace
1.1. Attract
1.1.1. IDENTIFY TARGET
1.1.1.1. Property Type
1.1.1.1.1. Residential
1.1.1.1.2. Single Family
1.1.1.1.3. Other...
1.1.1.2. Property Location
1.1.1.2.1. Minimum Population 150,000
1.1.1.2.2. Check Regulatory Environment
1.1.1.2.3. Affordability: 125% of median price and below
1.1.1.2.4. Neighborhood Analysis: Check crime and safety
1.1.1.2.5. Market Trends: Sales, inventory, days on market (DOM)
1.1.1.2.6. Rental Market Strength
1.1.1.2.7. Competition is good
1.1.1.2.8. Investor Activity trumps all of the above
1.1.1.3. Property Owner
1.1.1.3.1. Motivation
1.1.1.3.2. Where are they?
1.1.1.3.3. What are they?
1.1.1.4. Wholesale Property Identification Process 👉
1.1.1.5. Find Investor Activity 👉
1.1.2. CREATE CURIOSITY
1.1.2.1. Play their radio station "WIIFM"
1.1.2.1.1. How to get rid of their pain?
1.1.2.1.2. What do they want?
1.1.2.2. The Message "WIIFM" (Your Solutions)
1.1.2.2.1. Sell Fast
1.1.2.2.2. All Cash
1.1.2.2.3. No Repairs "As is"
1.1.2.2.4. No Fees/Commissions
1.1.2.2.5. Easy - No Hassle
1.1.2.2.6. No "time on market"
1.1.2.2.7. No Open House
1.1.2.2.8. Discretion - Private
1.1.2.2.9. Convenience
1.1.2.2.10. Certainty
1.1.2.3. Delivery Vehicle
1.1.2.3.1. Direct Mail
1.1.2.3.2. Digital Marketing
1.1.2.3.3. Driving for Dollars 👉
1.1.2.3.4. Existing Leads
1.1.2.3.5. Craigslist
1.1.2.3.6. Classified Searching for Motivated Sellers 👉
1.1.2.3.7. For Rents/FSBOS
1.1.2.3.8. Bandit Signs
1.1.2.3.9. Social Media
1.1.2.3.10. Classified Ads (online and off)
1.1.2.3.11. Online Forums
1.1.2.3.12. Door Knocking
1.1.2.3.13. Neighborhood Canvassing: Fliers/Doorhangers/Post-it notes
1.1.2.3.14. Business Cards
1.1.2.3.15. Website
1.1.2.3.16. SEO Marketing
1.1.2.3.17. Live or Virtual Events
1.1.2.3.18. REIA Meetings
1.1.2.3.19. Google PPC Advertising
1.1.2.3.20. Text Message (SMS) 👉
1.1.2.3.21. Ringless Voicemail (RVM)
1.1.2.3.22. Email
1.1.2.3.23. Content Marketing
1.1.2.3.24. Telephone "Cold call/Follow-up"
1.1.2.3.25. Billboards
1.1.2.3.26. Radio Advertising
1.1.2.3.27. TV Advertising
1.1.2.3.28. Referral Marketing
1.1.2.3.29. Community Events
1.1.2.3.30. Volunteering
1.1.2.3.31. Personal Notes 👉
1.1.2.3.32. Networking/Business Partnerships
1.1.2.3.33. Realtor Partnerships
1.1.2.3.34. Property Management
1.1.2.3.35. Public Records
1.1.2.3.36. Foreclosures
1.1.2.3.37. YouTube Ads
1.1.2.3.38. Wherever you see people advertising...
1.1.2.3.39. Existing Leads
1.1.2.4. Secret Marketing Tips!
1.1.2.4.1. Lead = Name, phone # and the ability to sell a property
1.1.2.4.2. Most sellers won't sell at your price or terms, but you don't need many.
1.1.2.4.3. You need Sellers to do deals, but you don't need any one Seller.
1.1.2.4.4. Don't be confused with agents
1.1.2.4.5. Minimize REI Jargon
1.1.2.4.6. Options... Choose 1, maybe 2. You don't need many.
1.1.2.4.7. Go deep before going wide. Stick with it.
1.1.2.4.8. Consistency and persistence is your competitive advantage.
1.1.2.4.9. Anyone can do this. Most won't. THAT's the opportunity.
1.1.2.4.10. Keep it simple
1.1.2.4.11. Don't overthink this!
1.1.2.4.12. “A good plan, violently executed now, is better than a perfect plan next week” — George Patton
1.1.2.4.13. EPIC Messages
1.1.2.4.14. Best Lead Generation Strategy!
1.1.3. TRIGGER ACTION
1.1.3.1. Get a Fair All Cash Offer Now - Call Me
1.1.3.1.1. Lead Capture Phone Number
1.1.3.1.2. Deal Engineer 👉
1.1.3.1.3. REIBlackBook.com 👉
1.1.3.1.4. CallRail.com 👉
1.1.3.2. For a Quick Cash Offer Today - Text Me
1.1.3.2.1. Google "keyword text marketing"
1.1.3.2.2. REIBlackBook.com 👉
1.1.3.2.3. Deal Engineer 👉
1.1.3.2.4. REI Print Mail 👉
1.1.3.3. Get an Instant Cash Offer - Go to www.yoursite.com
1.1.3.3.1. Deal Engineer 👉
1.1.3.3.2. REIBlackBook.com 👉
1.1.3.3.3. EpicCarrot.com 👉
1.1.3.4. Download "Lead Magnet"
1.1.3.4.1. Something of Value (WIIFM)
1.1.3.4.2. Lead Magnet Ideas
1.1.3.4.3. Why?
1.1.3.4.4. 2-Step Funnel
1.1.3.5. Ready for a fresh start? Sell your property to us quickly and hassle-free – Click here NOW to get started!
1.1.3.6. Tired of waiting for the right buyer? Secure your guaranteed cash offer now by calling me at...
1.1.3.7. Discover the easiest way to sell your property – Share your contact details with us and receive a cash offer within 24 hours!
1.1.3.8. Take the first step towards a brighter future – Get your no-obligation cash offer today by filling out our simple online form!
1.1.3.9. Unlock a stress-free property selling experience – Contact our team to learn more about our unbeatable cash and creative offers!
1.1.3.10. Trigger Trap Toolkit
1.1.3.10.1. 3 CTA's
1.1.3.10.2. 3 (at least) Methods of Communication/Lead Capture
1.1.3.10.3. CRM (All-Inclusive) 👉
1.1.3.10.4. Answering Service/Lead Manager
1.1.4. Putting it all together...
1.1.4.1. Get help with implementation 👉
1.1.4.2. Partner with Epic (Earn 50%) 👉
1.1.4.2.1. You find 'em, screen 'em, and submit 'em
1.1.4.2.2. We contract 'em, flip 'em and close 'em
1.1.4.2.3. Profits split 50/50
1.1.4.2.4. Get Started Here 👉
1.1.5. Contact Epic Support
1.1.5.1. support@epicrealestate.com
1.1.5.2. 1-888-EPIC-SUPPORT
1.1.5.3. Thursday Night Support 5:30PM PST 👉
1.2. Convert
1.2.1. Team Up
1.2.1.1. Keep Your Eye On the Prize
1.2.1.1.1. Build Rapport
1.2.1.1.2. Align with Seller
1.2.1.1.3. ...so you can sign the contract
1.2.1.2. Know the Reality
1.2.1.2.1. Some will say YES, most will say NO
1.2.1.2.2. You can't say the right thing to the wrong person, and it's very tough to say the wrong thing to the right person.
1.2.1.2.3. What you lack in skill can be made up in volume.
1.2.1.2.4. Sort the "wants" from the "needs".
1.2.1.3. The Conversion
1.2.1.3.1. You're the good cop.
1.2.1.3.2. The market is the bad cop.
1.2.1.3.3. Everything is the Seller's idea
1.2.1.3.4. "A man convinced against their will is of the same opinion still.
1.2.1.3.5. 9-Point Seller Interview 👉
1.2.1.4. EZ Evaluation
1.2.1.4.1. Evaluating property is not an exact science, don't try to make it one. Close enough is good enough.
1.2.1.4.2. Appraisal Methods
1.2.1.4.3. Valuation
1.2.1.4.4. Solds vs Actives
1.2.1.4.5. Quick n' Dirty Math
1.2.2. Create Contract
1.2.2.1. Lead Sheet 👉
1.2.2.1.1. Seller Interview Part 2 👉
1.2.2.1.2. Complete Sections 1 & 2 Pre-Appointment
1.2.2.1.3. That's it. You're done with it until the appointment. Move on to find more leads and create new appointments.
1.2.2.2. Set Up
1.2.2.2.1. Purpose
1.2.2.2.2. Confirm Appointment
1.2.2.2.3. Drive Comparable Sales
1.2.2.2.4. Knock on Door (Transition Agreement)
1.2.2.2.5. Pre-Frame Lead Sheet
1.2.2.3. Tour
1.2.2.3.1. Ask questions (Go deep. Why? Tell me more. How’d that make you feel? i.e. be interested)
1.2.2.3.2. Listen to the answers
1.2.2.3.3. Build rapport (Relate. Tell stories. “It’s normal”.)
1.2.2.3.4. Take notes (Creating the seller’s offer)
1.2.2.3.5. Make adjustments to #’s (if necessary)
1.2.2.4. Present and Get Consent (Assume YES)
1.2.2.4.1. The market is the bad cop
1.2.2.4.2. You are the good cop
1.2.2.4.3. The offer will be the seller's idea
1.2.2.4.4. Go for "price" first. "Terms" later.
1.2.2.4.5. Present and Get Consent Script 👉
1.2.2.4.6. Purchase Agreement 👉
1.2.2.4.7. Assignment of Contract 👉
1.2.2.4.8. Agreement to Sell Real Estate 👉
1.2.2.4.9. Novation Paperwork 👉
1.2.2.5. Present and Get Consent (Assume NO)
1.2.2.5.1. The market is the bad cop
1.2.2.5.2. You are the good cop
1.2.2.5.3. The offer will be the seller's idea
1.2.2.5.4. Go for "price" first. "Terms" later.
1.2.2.5.5. Present and Get Consent Script 👉
1.2.2.5.6. Novation Paperwork
1.2.2.5.7. Creative Deal Structures
1.2.2.5.8. 11 Ways to Follow Up 👉
1.2.2.6. BOOMERANG LETTER: 3 Option LOI 👉
1.2.2.7. Creative Contract Bundle 👉
1.2.3. Due Diligence
1.2.3.1. Time for "slow n' clean" math.
1.2.3.2. Use a checklist 👉
1.3. Exit
1.3.1. Flip Fast
1.3.1.1. Flip Fundamentals
1.3.1.1.1. Contract Assignments
1.3.1.1.2. Double Escrows
1.3.1.1.3. Novation Agreements
1.3.1.2. The Buyer
1.3.1.2.1. Market Research - Recommended tool 👉
1.3.1.2.2. Advertising
1.3.1.2.3. Building Connections
1.3.1.3. The Contract 👉
1.3.1.4. The Close
1.3.1.4.1. Assignment Closing 👉
1.3.1.4.2. Double Escrow Closing 👉
1.3.1.4.3. Novation Closing 👉
1.3.1.5. Funding
1.3.1.5.1. Buyers
1.3.1.5.2. Lenders
1.3.1.5.3. Matt's Money Resources
1.3.2. Hold Long
1.3.2.1. ROI Analysis
1.3.2.1.1. Appreciation
1.3.2.1.2. Cash Flow
1.3.2.1.3. Depreciation
1.3.2.1.4. Amortization
1.3.2.2. Property Management
1.3.2.2.1. The key to Cash Flow
1.3.2.2.2. The lowest and worst use of your time
1.3.2.2.3. Delegate - The 10 Commandments of Managing Property Managers 👉
1.3.2.3. Maximize Income
1.3.2.3.1. Profit Multipliers
1.3.2.3.2. Alternative Uses
1.3.2.4. Diversification
1.3.2.4.1. Property Management
1.3.2.4.2. Geographic Location
1.3.2.4.3. Property Class
1.3.2.4.4. Alternative Uses
1.3.2.4.5. Financing Strategies
1.3.2.4.6. Asset Protection
1.3.2.4.7. Asset Allocation
1.3.2.4.8. Tax Planning
1.3.2.4.9. 1031 Exchange
1.3.3. Be the Bank
1.3.3.1. Owner Financing
1.3.3.1.1. Resident Owner Postcard
1.3.3.2. Lease Option
1.3.3.2.1. A lease option is a contractual agreement that combines a lease (rental) with an option to purchase a property at a later date.
1.3.3.2.2. 1. You, as the property owner (optionor), offer a tenant (optionee) the right to buy the property at a predetermined price within a specified timeframe.
1.3.3.2.3. 2. The tenant pays an option fee for this privilege, typically non-refundable, and agrees to monthly rent.
1.3.3.2.4. 3. During the option period, the tenant has the opportunity to improve their credit, save for a down payment, and experience living in the property as if they already own it.
1.3.3.2.5. Resident Owner Postcard
1.3.3.3. Wraparound Mortgage
1.3.3.3.1. A wraparound mortgage, also known as an all-inclusive trust deed (AITD), is a creative financing technique where you, as the property seller, create a new mortgage that "wraps around" the existing one.
1.3.3.3.2. You become the middleman between the property buyer and the original lender. The buyer makes monthly payments to you, and you, in turn, continue making payments on the existing mortgage.
1.3.3.4. Hard Money Lending
1.3.3.4.1. Hard money lending is a form of private lending where you, as the lender, offer real estate investors short-term, asset-based loans with higher interest rates and fees than traditional lenders.
1.3.3.4.2. 1. It’s like any other loan, but the loan is secured by the property itself, rather than the borrower's creditworthiness.
1.3.3.4.3. 2. Typical terms of hard money loans
1.3.3.4.4. Whose Money?
1.4. Daily Navigator
1.5. FF45 Recordings
1.5.1. Session 1
1.5.2. Session 2
1.5.2.1. Main Presentation
1.5.2.2. Desktop Math Video
1.5.3. Session 3
1.5.4. Session 4
1.5.5. Session 5
1.5.6. Session 6
1.5.7. Session 7
1.5.8. Session 8
1.5.9. Session 9
1.5.10. Session 10
1.5.11. Session 11
1.5.12. Daily Activities - Do THIS Daily
1.5.13. Creative Financing Masterclass 👉