Future of Media - What is the role of the media?
저자: Franco Accordino
1. CONSUMPTION
1.1. Change of consumer role
1.2. Multi-tasking
1.3. Multi-modal
1.4. Interactive
2. Globalization
3. Filter
4. Facilitator
5. Connect People to Society / Community
6. Add Value
7. CONTENT
7.1. Shorter Vs. Deeper
7.2. Delivery
7.3. Consumption
7.4. Structured delivery/consumption
7.5. Prosumers
7.6. Blurring lines between advertising and content
8. TECHNOLOGY
8.1. Privacy
8.2. Data as currency
9. BIZ MODELS
9.1. Data as currency
9.2. Role and value of journalists
9.2.1. currating
9.2.2. interpreting