Saussure

1. To Dos

1.1. Copy

1.1.1. Title

1.1.2. Header

1.1.3. Sub Header

1.1.4. Section 1

1.1.5. Section 2

1.2. Design

1.2.1. Header Image

1.2.2. Icons

1.2.3. Section Image

2. Content

2.1. Header Image

2.2. New features

2.3. Link to blog post

2.4. 1 video

2.5. Best curated content

3. Type

3.1. Drip e-mail

3.2. Newsletter

3.3. Outbound e-mail

4. Goal

4.1. Clicks

4.2. Opening Rate

4.3. Subscriptions

4.4. Leads generated

5. Target Audience

5.1. Prospects

5.2. Leads

5.3. Basic Users

5.4. Paying Users

6. Timeline

6.1. Campaign start

6.2. Content ready

6.3. Send out Date