
1. Reason 1
1.1. Long term impact
1.1.1. "While the percentage of fixed matches is estimated to be fewer than 1 % across all sports, high betting turnover results in millions of euros in profits for match fixers each year."
1.1.1.1. (EUROPOL, n.d)
1.1.1.1.1. Losing a sponsor is more substantial than being fined by FIFA because when you lose a sponsor it affects the whole club and in the long-term impact they will lose money or support from the sponsor.
2. Reason 2
2.1. Social impact
2.1.1. "Moreover, scholars reported an association between having engaged in match-fixing and more accepting social norms toward match-fixing"
2.1.1.1. (Barboukis, 2020)
2.1.1.1.1. The consequences of losing sponsors are much more serious than their approach to esports because when they lose sponsors it will affect the fan community and will cause a loss of trust.