1. Trusts
2. Industry Trends / Reports
3. Ideas Board
4. Brainstorm Notes
5. Client Work
5.1. Social Media
5.1.1. Facebook apps
5.1.2. And other things
5.2. Michael Ward projects
5.3. Fundraising
5.3.1. Email
5.3.2. Donation Form
5.3.3. Sustainer Giving
5.3.3.1. Upsell Lightbox
5.3.4. Homepage / website promotions
5.3.5. Emergency Campaigns
5.3.6. End of Year Campaigns
5.3.7. Membership / Renewals
5.3.8. P2P
5.3.8.1. Event
5.3.8.2. Virtual
5.3.9. Merchandise
5.3.10. Gift Giving
5.3.11. Mid Level Donors
5.3.12. Major Donors
5.3.13. Direct Mail
5.3.14. Post-engagement fundraising form
5.3.15. Telemarketing
5.3.16. Campaign Tactics
5.3.16.1. Deadlines
5.3.16.2. Themes (Breast Cancer Month)
5.3.16.3. Contest
5.3.16.4. Premiums
5.3.16.5. Matching Gifts
5.3.16.6. Thermometers
5.3.16.7. Goals
5.3.16.8. Animated GIFs
5.4. Advocacy
5.4.1. Email
5.4.2. Email to Target
5.4.3. LTE
5.4.4. Petition
5.4.5. Open Letter
5.4.6. 3rd party petition sites
5.4.7. Social media
5.4.8. Call-in
5.4.8.1. click-to-call
5.4.9. Offline events
5.4.10. Day of action
5.4.11. Volunteer recruitment
5.4.12. GOTV
5.4.13. Campaign Tactics
5.4.13.1. Deadlines
5.4.13.2. Thermometers
5.4.13.3. one-click action
5.4.13.4. micro/local goals
5.4.13.5. Animated GIFs
5.4.14. Instructional videos
5.4.15. Maps
5.5. Web Marketing
5.5.1. Search
5.5.2. Display
5.6. Cultivation
5.6.1. Surveys
5.6.2. Quizzes
5.6.3. Newsletters
5.6.4. Vote
5.6.5. Contents
5.6.6. Photo / video uploads
5.6.7. Story submissions
5.6.8. Image shares
5.6.9. (See Heather's list of ideas)
5.6.10. eCards
5.7. List Growth
5.7.1. Direct Donor Acquisition
5.7.2. tell-a-friend page
5.7.3. Email appends
5.7.4. List chaperones
5.7.5. CPA / CPC Vendors
5.7.6. Stickers / premiums
5.8. Program Management
5.8.1. Affiliate Programs
5.8.2. Email Programs
5.8.2.1. Segmentation strategy
5.8.2.2. Deliverability
5.8.2.3. Unsubscribe optimization
5.8.2.4. Onboarding/welcome series
5.8.3. Projections
5.8.4. Source Coding protocols
5.9. Web Analytics / Optimization
5.10. Reporting & Analysis
5.10.1. ROI
5.10.2. Life Cycle Analysis
5.11. Mobile
5.11.1. SMS Vendors
5.11.2. Text to give
5.11.3. Mobile Apps
5.11.4. Mobile Optimization
5.12. Creative
5.12.1. Writing
5.12.2. Video?
5.12.3. Design
5.12.3.1. Infographics
5.12.3.2. UX
5.12.3.3. Email Templates
5.12.3.4. Web Templates
5.13. Technology
5.13.1. CRMs
5.13.2. CMS
5.13.3. Testing Tools
5.13.4. Databases of Record
5.13.5. P2P Tools
5.13.6. Social Media tools
5.13.7. Web Analytics
5.14. Testing
5.14.1. Priorities
5.14.2. Email subject lines