Copy of Hook Marketing & Design
저자: Christa Pusateri
1. Visual Elements
1.1. Logo
1.2. Fonts
1.2.1. Header
1.2.2. Sub Head
1.2.3. Paragraph
1.3. Colors
1.3.1. Primary
1.3.2. Secondary
1.4. Icons
1.5. Branding Elements
2. Printed Identity Collateral
2.1. Business Cards
2.2. Stationery
2.3. Signage
2.3.1. Permanent
2.3.2. Termporary
2.4. Brochures
2.5. Rack Cards
2.6. Direct Mail
3. Online Identity
3.1. Social Profiles
3.1.1. Facebook
3.1.2. Twitter
3.1.3. Google+
3.1.4. YouTube
3.1.5. Pinterest
3.1.6. Instagram
3.1.7. LinkedIn
3.2. Webinars
3.3. Website
3.3.1. Landing Pages
3.3.2. Blog
3.4. Email Marketing
3.5. Email Signature
3.6. Paid SEM & Display Ads
3.6.1. Interactive content
4. Mission
5. External Influencers
5.1. Brands I like
5.2. Competition
5.3. Brands I dislike
6. Long Term Goals
6.1. Contributing to Startups
6.2. Promoting Local Business
6.3. Become Branding Expert
6.4. Create sellable business
6.4.1. Reoccurring revenue streams
6.4.2. Goodwill & brand recognition
6.4.3. Valueable assets
6.4.4. Create process and procedures
7. Target Markets
7.1. Technology Startups
7.2. Real Estate Brokers
7.3. Alternative Energy Companies
8. Emotional Elements
8.1. Company Culture
8.2. Personality
8.3. Causes
8.3.1. Philanthropy
8.3.2. Community Involvement
8.3.3. Networking Groups