BackSplashDirect

1. Education

1.1. Youtube Videos

1.1.1. teasers vs secured installation videos

1.1.2. videos per tile type.

1.2. design tips

1.3. DAN D

1.4. Quality compared to competitor

1.5. customer objections / concerns about breaking or ordering online

1.6. Video to explain how to assess material needs (sqft)

2. BackEnd / Operations

2.1. Shipwire

2.2. Shipping paperwork for glue and grout

2.3. Payment flows

2.4. unboxing experience

2.5. DAN W

2.6. come up with a list of keywords/applications suitable for each product

2.7. make sure all products have skus

3. Expansion

3.1. schluter shower kits

3.2. DECIDE LATER

4. After Care Support

4.1. Guarantee

4.2. No Warranty

4.3. FAQ

4.4. phone number

4.5. DAN W

4.6. disclaimers on pages for installation material usage method and quantity "we are shipping you enough to do your install provided you do it the way we say"

4.7. free shipping policy: ship fee gets deducted from refund if they return

5. Product Changes

5.1. Sell as kits

5.1.1. Just Tile

5.1.2. Tiles + Consumables

5.1.3. Tiles + Consum + Tools

5.2. new line of bliss

5.3. DAN W

5.4. Linear drains

6. Finances

6.1. Cost structure

6.2. what is our budget for this?

6.3. structure for revenue split --- ie. portion of revenue to advertising?

6.4. quantity discount negotiations

6.5. DAN W

7. Competition

7.1. size

7.2. product offerings

7.3. value propsition

7.4. pricing

7.5. spreadsheet

7.6. their marketing strategies

7.7. rank on google

7.8. PAUL

8. Photoshop

8.1. Product thumbnail images to show installed and close up

8.2. show large installed pictures for each product

8.3. INDIA

8.4. Category Images

9. Website Tech

9.1. TIe in with tiledirect back end?

9.2. Photography

9.2.1. get from vendor

9.3. secured videos?

9.4. coupon code with referral credit

9.5. real time stock check

9.6. tie in with crm

9.7. customer reviews

9.8. faq / forum

9.9. searchable by home depot sku numbers

9.10. IAN

9.11. SSL Certificate install

9.12. 1-888-699-8911 x79906

9.13. make each picture change to the image of the color option once selected

9.14. Copy rules to other products

10. Marketing

10.1. who is target market

10.1.1. demographics

10.1.2. how they think

10.1.3. secondary market

10.1.4. language they speak

10.2. SEO

10.3. Upsells

10.3.1. Kits

10.4. Social Media

10.4.1. Facebook

10.4.2. Pinterest

10.5. Lead Generation

10.6. Blogging

10.7. Joint ventures / Strategic partnerships

10.7.1. Amazon

10.7.2. TV spots

10.7.3. ebay

10.8. Where customers hang out

10.9. Branding

10.10. Adwords

10.10.1. Competition names

10.10.2. city targeting

10.11. Associate with home reno bloggers

10.12. affiliate program

10.13. houzz.com

10.14. Banner ads on other sites

10.15. additional value creation opportunities

10.16. how do you create additional word of mouth?

10.16.1. contest

10.17. coupon to pass to a friend

10.18. association with FactoryTileDirect

10.19. DOMENIC / PAUL / DAN D

11. Website Marketing

11.1. Category descriptions

11.2. category meta tags and keywords

11.3. rename products ie. 5/8 x 5x8 or rectangle???)

12. Website Content

12.1. images + content for website front page

12.2. Product Descriptions

12.3. Category Descriptions

12.4. PAUL?????

12.5. SEO Optimize on all pages

12.6. customer service emails - automated messages

12.7. information about our policy to credit you back for the cost of 1sqft when you order --- come up with policy

12.8. PICTURES NEEDED

12.8.1. On every tile page

12.8.1.1. labelled image of each color of tile

12.8.1.2. image showing the availble installation supplis

12.8.1.3. image showing the available tool kit

12.8.1.4. image showing the color of each trim piece