BANTR

1. Budget

1.1. Definition

1.1.1. Client's financial capacity to purchase

1.2. Example

1.2.1. 45% of leads report $100k–$250k annual budget

2. Need

2.1. Definition

2.1.1. Specific pain points the SaaS solution resolves

2.2. Example

2.2.1. Data‑silo issues cited by 3/4 prospects

3. Relationships

3.1. Definition

3.1.1. Quality of connections with stakeholders and champions

3.2. Example

3.2.1. Strong champion increases close probability by 35%

4. Authority

4.1. Definition

4.1.1. Decision‑makers controlling purchase approval

4.2. Example

4.2.1. CTO and Ops Directors sign off in 80% of wins

5. Timing

5.1. Definition

5.1.1. Preferred implementation window or critical deadlines

5.2. Example

5.2.1. Q3 plant upgrades drive 60‑day purchase cycles

6. Outcome

6.1. Pipeline segmentation

6.1.1. Visual BANTR map accelerated deal closures by 25% overall