The 4 Ps

1. Product

1.1. Definition

1.1.1. Modular PLC hardware and software bundle

1.2. Example

1.2.1. Robust I/O modules designed for harsh industrial environments

2. Place

2.1. Definition

2.1.1. Distribution channels and availability

2.2. Example

2.2.1. Sold via automation distributors and direct e‑commerce portal

3. Price

3.1. Definition

3.1.1. Cost strategy and perceived value

3.2. Example

3.2.1. Tiered licensing for runtime cores; volume discounts for OEMs

4. Promotion

4.1. Definition

4.1.1. Communication channels and messaging

4.2. Example

4.2.1. Trade‑show demos and industry case studies missing from campaign