Instagram Growth Strategy

1. 来店｜Visit

1.1. Stores

1.1.1. Ginza

1.1.2. Yurakucho

1.1.3. Nihonbashi

1.1.4. Umeda

1.1.5. Kyoto

1.1.6. Hong Kong

1.1.7. Singapore

2. 購買｜Conversion

2.1. Customer Voice

2.2. Styling / How to

2.3. Problem Solving

3. 理解 ｜Education

3.1. 1｜教育コンテンツ（テキストのみカルーセル） Educational content (carousels with only text)

3.1.1. Time Saving

3.1.2. Invest your woadroab

3.1.3. Fafric Tech

3.1.4. Executive presence

3.1.5. Costumer's Voice

3.2. 3｜開発・製造背景を伝えるコンテンツ A program that conveys the background of development and manufacturing by mixing interview images (videos) to distinguish it from others.

3.2.1. Factory / Crafsman

3.2.1.1. 練馬 / Nerima - Sweing

3.2.1.2. 京都 / Kyoto -Printing

3.2.1.3. 尾州 / Nitting

3.2.1.4. 新潟 / Nitting

3.2.1.5. 奄美 / Oshima-Tsumugi

3.2.2. Pattern

3.2.2.1. Interview with Takamatsu-san

3.3. 7｜創業者コンテンツ Founder content the intentions behind its development, and the brand's background in the first place.

3.3.1. 毛見社長から画面正面スピーチ CEO Voice to Customer

4. 拡散｜Awareness

4.1. 4｜UGC（ユーザー投稿） UGC (User Posts): Who wouldn't need to wear it, Who would want to have them wear it, and so on.

4.1.1. Doctor

4.1.2. CEO

4.1.3. Founder

4.1.4. Exective

4.1.5. Lawyer

5. 信頼｜Trust

5.1. 2｜医師や科学的根拠を取り入れた、エビデンスベースのコンテンツ Evidence-based materials with doctors and scientific evidence (scientific evidence and interviews on materials, how much efficiency can improve by eliminating shoulder stiffness, etc.)

5.1.1. Healthcare User's pain point

5.1.1.1. Shoulder fatigue

5.1.1.2. Poor breathability

5.1.2. Productivity

5.1.3. Climate Change

6. 保存｜Save

6.1. 5｜かわいくて、面白いコンテンツ Cute and funny (cute content featuring babies to make you feel warm)

6.1.1. baby

6.1.2. Cat

6.2. 6｜美しい新商品を使った実写撮影の企画 beautiful new products and other beautiful movies Planning how to shoot these in real life with

6.2.1. プロのカメラマンによる屋外撮影

6.2.2. ペルソナ・場面詳細分析